Tag: filmmaking

WAV MP3 video Audiolander

¿WAV MP3? ¿Mejor formato de audio para video?

A la hora de elegir el mejor formato de audio para vídeo, a pesar de que existen más códecs de audio, siempre llegamos a la misma comparación entre WAV y MP3.

Los geeks te dirán que el formato WAV tiene mejor calidad de audio (realmente la tiene). Sin embargo, por otro lado, la gente práctica dirá que no hay diferencia (aunque la hay) y es más liviano.

Entonces, podemos definir este debate como una lucha interminable entre la calidad del audio y el tamaño del archivo.

Pero, en resumen:

  • WAV tiene mucha mejor calidad, pero los archivos son enormes. Además, tiene menor compatibilidad en general.
  • Los archivos MP3 son muy pequeños, pero tienen una calidad mucho menor. Tienen mayor compatibilidad en general.

Así que, creemos que no hay una respuesta definitiva, especialmente hoy en día. Pero, pensamos que la mejor opción es simplemente la que más te acomoda en términos de calidad y peso del archivo.

Para profundizar más en esto del WAV o MP3, hablaremos de los principales factores que definen la mejor opción para cualquier caso. Así, podrás elegir el formato de audio que necesites.

Lo primero que hay que comprobar es:

Relación de compresión de audio.

La relación de compresión de audio en formatos de audio digital define la cantidad de información de sonido por segundo. Esto significa que cuanta más información por segundo, mejor será la calidad del audio. Sin embargo, implica que el archivo es más grande.

Esta relación de compresión se mide a través de algo llamado “tasa de bits”. Se define por la cantidad de kilobits por segundo (Kbps). Por lo tanto, más kbps significa una mayor calidad de audio pero un mayor tamaño de archivo.

Cada códec de audio tiene su propia relación de compresión. Aquí hay una lista con los más populares:

  • MP3: 128 a 320 kbps
  • WAV: 1,411 kbps
  • FLAC: 1,411 kbps
  • AAC: 264 kbps

Otro aspecto esencial a tener en cuenta, es:

Compatibilidad con códecs de audio

Como sabes, algunos tipos de archivos son más utilizados que otros. Por lo tanto, siempre hay un “estándar de la industria” que beneficia el uso de códecs específicos sobre otros.

En este caso, los archivos WAV y MP3 son los más utilizados en la industria por una serie de factores. Pero principalmente, su popularidad se debe a que son los que llevan más tiempo en la industria. Por lo tanto, la mayoría de las plataformas y equipos están hechos para admitir estos formatos en lugar de otros.

Por lo tanto, es difícil imaginar el uso de un códec de audio para video que no sea MP3, simplemente porque es el más popular y eficiente.

La calidad no es el único factor a revisar al elegir un códec de audio para tu video. La compatibilidad es un factor esencial para definir cuál te conviene más.

Por lo tanto, es mucho más probable que encuentres plataformas que usen MP3 en lugar de WAV. Al igual que Youtube, las redes sociales, etc.

De todos modos, siempre hay un factor nuevo para definir qué códec te conviene más, así que te animamos a que los compares y nos cuentes qué te parece.

Pero queremos que recuerdes que:

  • WAV tiene mucha mejor calidad, pero los archivos son enormes. Menor compatibilidad en general.
  • Los archivos MP3 son muy pequeños, pero tienen una calidad mucho menor. Mayor compatibilidad en general.

En nuestro caso, todas nuestras canciones Libres de Derechos vienen en versión WAV y MP3, por lo que puedes elegir entre las dos en todos los casos.

Somos Audiolander, tu nuevo banco de música libre de regalías. Comprometidos a tener el proceso de licencia más fácil y claro sin contratos complicados ni letra pequeña.

También revisa nuestras categorías Cinematic, Moods y Advertising para encontrar la mejor música royalty free.

Audiolander, inspiring artists.

WAV MP3 video Audiolander

WAV MP3? Best Audio Format for Video?

When it comes to choosing the best audio format for video and, despite that there are more audio codecs, we always come to the same comparison between WAV and MP3.

Geeks will tell you that the WAV format has better audio quality (really has it). But, on the other hand, practical people will say that there’s no difference (although there is) and is smaller.

So, we can define this debate as an endless struggle between audio quality and file size.

But, in summary:

  • WAV has much better quality, but files are huge. Lower compatibility in general.
  • MP3 files are very little, but has a much lower quality. Higher compatibility in general.

So, there’s no definitive answer, especially nowadays. But, we think that the best option is simply which suits you best in terms of audio quality and file size.

To dive further in this WAV MP3 thing, we’ll talk about the main factors that define the best option for any case. Thus, you’ll be able choose the audio format that you need.

The first thing to check is:

Audio Compression Ratio.

The audio compression ratio in digital audio formats, defines the amount of sound information per second. This means that the more information per second, the better the audio quality. However, it implies that the file is bigger.

This compression ratio is measured through something called “bit rate”. It’s defined by the amount of kilobits per second (Kbps). So,more kbps means higher audio quality but higher file size.

Every audio codec has its own compression ratio. Here’s a list with the most popular ones:

  • MP3: 128 to 320 kbps
  • WAV: 1,411 kbps
  • FLAC: 1,411 kbps
  • AAC: 264 kbps

Another essential aspect to keep in mind, is:

2. Audio Codec Compatibility

As you know, some types of files are more used than others. So, there’s always a “industry standard” that benefits the usage of specific codecs over others.

In this case, WAV and MP3 files are the most used in the industry by a series of factors. Mainly, their popularity is due to the fact that they are the ones who have been in the industry the longest. So, most of the platforms and gear are made to support these formats over than others.

Therefore, it is difficult to imagine using an audio codec for video other than MP3, simply because it is the most popular and efficient.

Quality is not the only factor to revise when choosing an audio codec for your video. Compatibility is an essencial factor to define which one suits you best.

So, you are much more likely to find platforms that use MP3 rather than WAV. Just like Youtube, Social Media, etc.

Anyways, there’s always a new factor to define which codec suits you best, so we encourage you to compare them and tell us what you think.

But we want you to remember that:

  • WAV has much better quality, but files are huge. Lower compatibility in general.
  • MP3 files are very little, but has a much lower quality. Higher compatibility in general.

In our case, all our Royalty Free Tracks come with WAV and MP3 version, so you can choose between the two in all cases.

We’re Audiolander, your new royalty free music bank. Committed in having the easiest and clearest licensing process without tricky contracts and fine print.

Also, check out our Cinematic, Moods and Advertising royalty free music.

Audiolander, inspiring artists.

Audiolander - Tik Tok Popular Hastags and Trends

[Marketing] Tik Tok Popular Hashtags and Trends

Whenever you want to create your marketing content for Tik Tok, you should never forget these two magic words:

✨Hashtags and Trends✨

To get viral, there are some elements that you must keep in mind. Specially when you are creating promotional content. In this case, there are marketing objectives that can guide our course of action.

In marketing campaigns for Tik Tok, we must go for 3 goals:

  • Impressions: how many times your ad is seen.
  • Display time: how much time your ad is seen.
  • Clicks to link (if needed): how many clicks are made on the link.

Each of these metrics are part of the sale process. Also, as you can see, these 3 goals have different levels of engagement. Because, is much more difficult to get a customer to visit your page than just to see the ad.

A great tool to dive further in this topic is the marketing funnel.

Marketing Funnel

Here, the whole sale process is divided in different stages. It starts with the awarenes of your brand existence, and ends with the sale at the final stage.

As you can see, the funnel represents that a lot of persons enter but only a few buy. So, you must travel all along the process to achieve your commercial goals.

Nevertheless, in this guide we’ll focus only on the first goal, Awareness.

So, we’re looking for boost the amount of views (impressions). After all, that’s what hashtags and trends are made for.

The first thing we should know is what is a hashtag and what is a trend.

Hashtags

We all know what a hastag is. But It can be defined as a word or phrase preceded by the symbol # that classifies the content.

This will allow your content to appear in a category defined by that hashtag. But, to make it work, your content must be consistent with the hashtags you’re using. Otherwise, the algorithm could punish your visualizations.

Using the correct popular hashtags in Tik Tok for your content, will surely boost your impressions.

Some of the most popular hashtags for Tik Tok are:

  1. #fyp
  2. #foryoupage
  3. #tiktokchallenge
  4. #duet
  5. #trending
  6. #comedy
  7. #savagechallenge
  8. #tiktoktrend
  9. #levelup
  10. #featureme
  11. #tiktokfamous
  12. #repost
  13. #viralvideos
  14. #viralpost
  15. #video
  16. #foryou
  17. #slowmo
  18. #new
  19. #funnyvideos
  20. #likeforfollow
  21. #artist
  22. #fitness
  23. #justforfun
  24. #couplegoals
  25. #beautyblogger
  26. #music
  27. #recipe
  28. #DIY
  29. #funny
  30. #relationship
  31. #tiktokcringe
  32. #tiktokdance
  33. #dancer
  34. #dancelove
  35. #dancechallenge
  36. #5mincraft
  37. #workout
  38. #motivation
  39. #lifestyle
  40. #junebugchallenge
  41. #canttouchthis
  42. #fashion
  43. #ootd
  44. #inspirational
  45. #goal
  46. #quotes
  47. #behindthescenes
  48. #weirdpets
  49. #memes
  50. #savagechallenge

As you can see, some of them are too generic, so you can look for more specific hashtags that will allow you to find your niche and be in the top of that category.

Also, make sure to constantly check for new hashtags and trends to keep your content relevant.

Now, we’ll talk about:

Trends

Trends can be defined as any common element populary used. It can be a sound, dances, types of content and even video transitions. So, it can be anything that you can imagine.

Here are some examples:

1.- Transitions

https://www.tiktok.com/@in_the_nic_of_time/video/7069616236858002730
Audiolander- Tik Tok Shoe Transition Example

2.- Dances

@totouchanemu

I may not have @maxtaylorlifts dumpy but I do have a drone.

♬ STAY – The Kid LAROI & Justin Bieber
Audiolander- Tik Tok Stay Dance Example

3.- Life Style

https://www.tiktok.com/@courtandnate/video/7104779019903601966?is_from_webapp=1&sender_device=pc&web_id=7104367859048760838
Audiolander – Life Style Tik Tok Example

And many more…

Anyways, Tik Tok is feeded by trends and categorizations made by their own users. So, anytime yo make content for this platform, be sure to categorize it perfectly to get more impressions and achieve your marketing goals.

We encourage you to try these trends a search for the best hashtags out there to make your content go viral and make the best marketing campaign ever!

Besides, we recommend you to use licensed music for your Social Media content. Because, there are some limitations and dangers that you can avoid using royalty free music. Thus, using synchronization licenses you’ll avoid any legal problem creating content, specially when it’s paid.

In our case, Audiolander offers you the best royalty free music with legal protection around all platforms. Besides, we’re commited in having the fastest and the simplest licensing process without fine prints.

For more information about our synchronization licenses, click here.

To find thousands of royalty free tracks, click here.

Also, check out our cinematic categories here.

We’re Audiolander, your new royalty free music bank made for artists like you.

Audiolander, inspiring artists.

what is a music bank

What is a Music Bank (2022)

In the world of filmmaking, cinema and advertising, music is always necessary. Because, every piece is made up of 50% image and 50% sound.

So, without any doubt, music plays a very important role in each piece, just like the image.

However, using music for videos is restricted through copyright laws. It means that, to use someone else’s song, you need the author’s consent. Or, as is usually done, you can pay for the rights of use through synchronization licenses.

Surely, you will ask yourself:

What are sync licenses?

Basically, is the right or consent that the author of a song gives you to use his music. However, this use is restricted to, as its name indicates, synchronizing a video with that song.

Thus, once you obtain the license it’s possible to have legal support to show and distribute the audiovisual content.

In this way, it is possible to avoid legal problems with the owner of the song. Besides, you don’t run the risk that your video be shut down in streaming platforms and Social Network.

These synchronization licenses vary in their legal scope, duration and price.

In other words, the more expensive the license, the bigger its scope and the longer it lasts. Generally, music libraries offer time-limited licenses with a fairly low legal scope. Especially for worldwide advertising, streaming and television campaigns.

An example of this, is comparing between a local student project and a worldwide marketing campaign. Clearly, the legal efforts and resources committed from one example to another vary widely.

This is where music banks come into play.

Music libraries or music banks are basically a Marketplace. Here, artists from all over the world upload their songs to be marketed. Thus, through the sale of licenses for each song, a percentage is shared between both parties. Thus, artists contribute with their piece and the music bank with the promotion, distribution and legal support.

In our case, Audiolander offers perpetual Premium licences worldwide without restrictions. Besides, all our synchronization contracts come without fine print. So you can forget about unnecessary paperwork and tricky contracts.

Also, we offer perpetual Professional and Basic licenses. So you don’t have to pay for extra charges (more details in the hyperlink of each license).

Finally, it’ s important to consider the advantages of using music libraries.

Clearly, time is one of the great advantages of using music banks. Because, in the case of creating the music for your video, it’s necessary to invest more time than when buying a license.

On the other hand, another advantage is the price. Probably, the price range of a composer starts from USD 1,000.

In our case, the value of our licenses ranges from USD 39 to USD 485.

In addition, we have a meticulous selection process. Where we not only evaluate the musical quality of the work, but also the audio, mastering and volume standards of the industry.

So every time you visit Audiolander, you’ll find the highest quality music on the market at a fair price.

In addition, you will save many hours through our license system without fine prints and our fast search engine.

We’re Audiolander, your new royalty free music bank .

Audiolander, inspiring artists.

how to choose music for video

How to Choose Music For Your Video

As a lot of filmmakers, editors and content creators say, music is the half of any audiovisual piece. This means, that if music the fails, everything does too!

Music plays a crucial role in any video, film, advertisement, etc. Because music is not only meant to follow a video, it’s also an statement as well. It can create new narratives, feelings and ideas that cannot be said by words. Also, it’s a vital resource to get the audience’s attention and a potent vehicle to communicate any message.

Nevertheless, music requires a whole world of techniques to domain its whole potential. Also, it should also not cloud the video. So it must be used with the correct nuances.

This time, Audiolander brings you this guide to choose the perfect song for your video. Also, we’ll show you some references to inspire you.

Let’s get started!

1.- What’s the goal of your Video?

As you know, every scene has its own message that you must communicate. So, your primary message should determinate the execution and the elements present in the scene.

For instance, if you are creating a product activation commercial, its goal should be to be captivating and easy to understand. Thus, you should be able to communicate its atributtes in no more than 5 seconds through a great hook.

So you’ll probably need a catchy song with a short intro and a powerful climax.

In this case, we recommend music from our Cinematic genres like: Action, Adventure, Chase, Epic, Spaguetti Western, between others.

On the other hand, if you need to stir your audience with a progressive visual structure, your song should be as well. Thus, you’ll be able to communicate the message using the right emotional style.

So, you’ll probably need a song with a long intro and an emotional climax.

In this case, we recommend music from our Cinematic genres like: Build, Documentary, Drama, Mystery, Nostalgia, between others.

2.- Which is the tone of your video?

There are different music moods that fits better with certain narration styles.

For instance, if you want to approach to your audience in a formal way, you should look for a song that reflects that type of speech. A great guide for this, is the use of archetypes.

For more information, we recommend you this Audiolander’s article related to the use of Archetypes to choose identify the right narration tone to choose your song.

You can find it here.

3.- Enhance the important moments:

Every visual piece, has its introduction, core and climax. Songs has them too!

So, everytime you musicalize any piece, have in mind the narration structure. This, will allow you to perfectly match music and video and enhance the important moments to communicate your message effectively.

You can easily identify a song’s structure through its wave view. Usually, peaks are the song’s climax and valleys their introduction. Like this:

How to choose music for your video
How to choose music for your video

Thus, it will be easier to match music and video and enhance important parts.

4.- Create contrast between image and music:

Sometimes, the most obvious is not the answer!

Contrast is a very powerful resource that allows you to enhance your message through the opposition of elements. This technique is largely used in advertising and filmmaking.

The best example of music and video opposition ever made, is the Godfather’s III final scene.

In the most dramatic and catartic scene of the saga, Coppola decides to use a calm and mellow classic song. This created one of the most iconic scenes in the cinema’s history. Just watch this masterpiece, no further explanation is needed:

Music and Video Opposition Example -The Godfather III

5.- Use music creatively!

As we always say, we encourage you to experiment and create unique and awesome methods never seen.

Filmmaking is part of an intuitive discipline that requires to constantly test new ways of creation to create master pieces. So we encourage you to keep playing with different techniques to find your own personal touch as a filmmaker.

But there are things that never change, like our music’s quality.

So, whenever you need a song for your video, you’ll always find that perfect song here, in Audiolander.

We’re Audiolander, your new copyright free music bank. Our work is to keep you inspired, so we are commited to have the best music in the market. Also, we offer you the easiest licensing process in the industry.

Audiolander, inspiring artists.

Plugins premiere gratis

Best Free Premiere Plugins (2022)

If there’s something that can make your life easier… are plugins. Even more when they are free!

This time, Audiolander brings you this selection of the best free Premiere Pro plugins that you’ll need this 2022.

We’re your new music bank focused on having the easiest music licensing process, with no fine prints. Besides, we offer the best search engine to find your favorite sync music efficiently. Find the best licensed music for your perfect soundtrack. Royalty free music perfect for your marketing campaign, youtube, corporate music, advertising, film, TV, and more. For more information visit Audiolander.com

So, without preambles, let’s get started!

1.- Dead Pool Premiere Presets:

Do you like Deadpool, Marvel and action movies? Well, this plugin is for you!

The editorial consultant himself, Jarle Leirpoll, shared us his own camera shake preset that used in every Deadpool’s action scene. All the custom handled presets can be applied onto audio and video clips in real time!

He mapped the movement and rotation of his handled footage and converted into this plugin. So, you can be sure that this movement is absolutely organic and real and it’s not made by AI digitally.

2.- Glitch Presets by Motion Array:

If there’s something that became a must in the industry, is the use of glitch effects. This dynamics created a new standard in advertising, music videos and more. Besides, despite seeming something complicated, in most cases you can apply them by using defined presets.

This plugin allow you to add great glitchy visual effects to any text or video. Like digital noise, color and light dynamics, between others.

These effects are awesome for transitions, titles, logos, etc.

3.- VashiVisuals EQ Presets:

Have you ever been struggling infinite hours trying to fix your audio tracks? Here’s the solution to not only making it sound better, but to add awesome FX to any audio.

This plugin, brings from compression, EQ, and spectrum visuals, to great audio effects. Like radio presets, nasal sound, room ambience, etc.

Use it creatively!

4.- Andy’s Swish Transitions:

Cuts and transitions can be a difficult task to make. Specially when you don’t have the enough timing and blur control.

This plugin, will allow you to have complete control of the time, amount of blur and even specific curves control of your transitions. Thus, you can get great quality results and save a lot of time.

5.- Andy’s Better 3D:

Whenever you use 2D objects like text, corporate logos, images, etc. This plugin will do the trick!

Through the complete rotation, color, transform and even correction control, you can create awesome dynamics for any object. Thus, you will surprise any client through moving a pair of knobs! So, this plugin is perfect for advertising, corporate videos, marketing campaigns, etc.

So, we encourage you to try this awesome free Premiere plugins and tell us what you think about them!

Our job is to keep you inspired, so, whenever you need the best copyright free music in the market, visit audiolander.com

Audiolander, inspiring artists.

music for marketing

Music for Marketing (Royalty Free)

Audiolander brings you this brand new track perfect for music for marketing.

Buy the sync music license for this track here: https://www.audiolander.com/product

As you know, making score music for marketing campaigns is never easy. Choosing the perfect song in any music bank can cost you hours and even days. So, we’ve decided to make a fine selection of our best tracks.

Frederick Thivierge, Audiolander’s artist from Canada, shows his class through this song.

Royalty free music for marketing

In this track, “Kite Night”, you can feel the fresh touch of Thivierge. Through a House music aesthetic, this song gives the elegance that any premium brand needs. On the other hand, polyrithms give that differentiating aspect to highlight your visual piece. We can identify influences that go from a R&B groove to experimental and underground artists. Specially linked to dance music.

This gives you the possibility to enhace the visual effect of your piece and have a distinctive seal through this song. The musical quality of this track, as the mastering process, is carefully curated by Audiolander.

As a High Quality royalty free music, we are commited to have a severe selection process. So, anytime you listen to one of our tracks, you will hear the best quality in the market. Like thousands more tracks, you can buy this royalty free song in Audiolander.com

We’re your new music bank focused in having the easiest payment method with no fine prints. Besides, we offer the best search engine to find your favorite sync music efficiently. Find the best licensed music for your perfect soundtrack.

Royalty free music perfect for your marketing campaign, youtube, corporate music, advertising, film, TV, and more.

To find thousands more tracks like this, enter: https://www.audiolander.com

Audiolander, inspiring artists.

Drone for video

Drone for Video (Tips & Tricks 2022)

Drones are the new technology that is shaking up film, advertising, TV, etc.

Day to day, more and more photographers and filmmakers are using them to enhace their shooting scope. Because, they offer a whole new world of possibilities to shoot video from previosuly imposible perspectives.

In the past, only big budgets could afford this footage. So, drones are the new technology that is transforming video shooting forever.

But… do you know how to use them?

Audiolander, brings you this tips & tricks guide to introduce you to Drone shooting. Some of them can see kind of obvious, but are esencial to keep them always in mind. Specially when you have only 20-30 minutes of battery outdoors!

To use the perfect song for your masterpiece, simply find it at Audiolander.com. Your brand new score music bank. Here you’ll find the best sync music licenses with the easiest payment method without fine prints.

For Drone footage, we recommend using tracks from our Cinematic category. There, you can find genres perfect for this footage like Build, Adventure, Documentary, and more.

So, let’s get started!

1.- Lighting:

Natural light is maybe the most important factor in the equation. As you know, this varies according to the sun’s position. So, consider if your shoot is towards or backwards the sun direction to define your settings. A simple advice is to rotate your drone till you have the best light source or wait until sunset.

2.- Battery:

Until now, Drone batteries have a very limited usage time. So, we recommend you to have a shooting plan to avoid any energy waste and dedicate it only to capture your footage. Also, if you have one, always carry a charged battery just in case.

3.- Laws and regulation:

As we always care about your security, please read what’s permitted and in your state and what’s not. This could certainly save you a lot of problems and your drone’s integrity.

4.- Recording settings:

Always remember that any footage requires it’s specific setting. This means that there’s no better configuration that which the situation needs to get enough visual information. Also, have in mind that it won’t be perfect at the moment, so have patience to post process it at the studio.

Nevertheless, always remember that faster shutter means less blur and more FPS!

5.- Use references:

Before thinking using a drone, there’s always a scene that you can get inspired of. Then, you’ll have a clearer idea of what you want to capture. So, always include references in your shooting plan to compare and decide which suits you best.

Here are some ideas and techniques of drone usage:

In conclusion, Drones gave us a whole new world of previosuly impossible perspectives. So, there’s nothing written on how a drone should be used. Thus, we encourage you to keep inspired and experiment and use them in your own way!

Audiolander, inspiring artists. Your new sync music bank with no fineprints.