Tag: professional videos

4 Essential Tips To Make Professional Videos

Whenever you make a video, there are requeriments to make it in a professional way. Being newbie or pro, there are essential elements that can define their quality.

These elements, aren’t only technical. But are also about planning, advertising and even segmentation.

So, Audiolander brings you this list with 10 essential tips to check before going out to your videoshoot.

1.- Make a Plan:

For every project, are always a lot of things that you’ll need to think about to make them right. From choosing the correct gear to know the video’s purpose. For that, you answers questions like:

a) Which is the goal of that video? Are you promoting a new product? What does your corporate client want to tell? What is the marketing’s goal?

b) How’s your audience? Do you know how old are they? What are the trends they like? How is their cultural background?

c) How much do you know about the topic? Did you google it? Did you search examples on youtube?

d) Did you make a storyboard? Did you make a sketch of the video?

e) Did you choose the location? Did you visit it? How are you going to arrive there?

2.- Choose your gear:

For every project, there’s the right gear to choose. From camera to lenses, lighting, accesories, mics, etc. Here’s a little list.

a) Camera: there are various types for every need. Some of them are more maneuverable, some capture more light than others, etc. For that, we recommend you to check this list with the best video cameras in 2022.

b) Lenses: these are very important to think about. Thus, you need to link it with the location. Is a closed place? How much of if you want to show?

c) Lighting: there are 2 types of lights that you’ll need.
– Natural lighting: go outdoors and use it as we all know!
– Studio lighting: for more complex productions. Achievable through reflectors, flashes, etc.

d) Audio: there are 3 types of mics that you have to choose for what you need.
– Condenser mics: used in most cases, specially shotgun mics.
– Dynamic mics: used in close range for a specific sound source.
– Contact mics: used mainly in interviews and conversations.

3) Be relaxed on camera:

In any video, the subject’s attitude is essential to communicate the video’s objective. Being in a comfortable position with a relaxed attitude will increase the effectiveness of the message. Allowing to have better indicators of purchase intent, like conversion, etc.

For that, we recommend to have a nice posture, nice clothes, relaxed shoulders and good oxygenation in front of the camera. Then, speak slowly and modulate.

4) Choose the perfect song:

There are editors that like to choose music before shooting, and others after it. Regardless which are you, there will always be the song you need at Audiolander to inspire yourself!

In conclusion, everytime you make a video, use this checklist to be sure that everything’s on point. Thus, you can be sure that your session will be a success!