Tag: advertising music library

STAY CALMED. USE LICENSED MUSIC.

Posted on by Christian Alvear

Why your videoproductions work better with Licensed Music?

As a video producer or TV advertiser, it’s essential to understand the importance of using licensed music. Using unlicensed music in your videos can lead to serious legal and financial risks.

The unauthorized use of copyrighted music can result in copyright infringement, which can lead to hefty fines, legal battles, and damage to your reputation. Copyright owners have the right to pursue legal action against those who use their music without permission.

Not only can unlicensed music put your project in legal jeopardy, but it can also harm the artists whose music you’re using. Without a proper license, musicians and composers miss out on the revenue that their music generates. Using licensed music ensures that artists are compensated for their hard work and creativity.

In conclusion, the use of licensed music is crucial in video production and TV advertising. It protects you from legal and financial risks while supporting the artists who make the music we love. So, before you hit that play button, make sure you have the proper license in hand.

Recent Tracks.

More info: Audiolander Licenses

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Audiolander, inspiring artists.

4 Essential Tips To Make Professional Videos

Posted on by Christian Alvear

Whenever you make a video, there are requeriments to make it in a professional way. Being newbie or pro, there are essential elements that can define their quality.

These elements, aren’t only technical. But are also about planning, advertising and even segmentation.

So, Audiolander brings you this list with 10 essential tips to check before going out to your videoshoot.

1.- Make a Plan:

For every project, are always a lot of things that you’ll need to think about to make them right. From choosing the correct gear to know the video’s purpose. For that, you answers questions like:

a) Which is the goal of that video? Are you promoting a new product? What does your corporate client want to tell? What is the marketing’s goal?

b) How’s your audience? Do you know how old are they? What are the trends they like? How is their cultural background?

c) How much do you know about the topic? Did you google it? Did you search examples on youtube?

d) Did you make a storyboard? Did you make a sketch of the video?

e) Did you choose the location? Did you visit it? How are you going to arrive there?

2.- Choose your gear:

For every project, there’s the right gear to choose. From camera to lenses, lighting, accesories, mics, etc. Here’s a little list.

a) Camera: there are various types for every need. Some of them are more maneuverable, some capture more light than others, etc. For that, we recommend you to check this list with the best video cameras in 2022.

b) Lenses: these are very important to think about. Thus, you need to link it with the location. Is a closed place? How much of if you want to show?

c) Lighting: there are 2 types of lights that you’ll need.
– Natural lighting: go outdoors and use it as we all know!
– Studio lighting: for more complex productions. Achievable through reflectors, flashes, etc.

d) Audio: there are 3 types of mics that you have to choose for what you need.
– Condenser mics: used in most cases, specially shotgun mics.
– Dynamic mics: used in close range for a specific sound source.
– Contact mics: used mainly in interviews and conversations.

3) Be relaxed on camera:

In any video, the subject’s attitude is essential to communicate the video’s objective. Being in a comfortable position with a relaxed attitude will increase the effectiveness of the message. Allowing to have better indicators of purchase intent, like conversion, etc.

For that, we recommend to have a nice posture, nice clothes, relaxed shoulders and good oxygenation in front of the camera. Then, speak slowly and modulate.

4) Choose the perfect song:

There are editors that like to choose music before shooting, and others after it. Regardless which are you, there will always be the song you need at Audiolander to inspire yourself!

In conclusion, everytime you make a video, use this checklist to be sure that everything’s on point. Thus, you can be sure that your session will be a success!

Music for Videogames (The Best of)

Posted on by Christian Alvear

Through the last 30 years, music in videogames has been taking importance progressively. This new form of creation, have developed an enormous complexity.

And, despite being misrecognized, videogame production is an increasingly sophisticated art.

This time, Audiolander brings you our selection of the best music for videogames. And 3 examples that show the importance of it.

Videogames can make you feel things that any other art can. Also, it’s capable of tell any message in a very effective way. Because, it puts you in the protagonist shoes and you can even feel what he feel. Also, today’s experience demands a great level of immersiveness to enjoy that experience.

In this manner, every element that composes each piece takes more importance. Nowadays, is barely impossible to fall in love with a game that doesn’t have an inspiring story. Also, its aesthetic plays such a crucial role that defines your game’s immersiveness.

An essencial element to achieve this, is music in videogames.

A beatiful example of this is Elder Scrolls V: Skyrim.

Skyrim – Tavern Ambience

For all of us who are fans of Skyrim, its inexplicable feel of immersion makes it a master piece. It’s remarkable that every inch of Skyrim’s world was carefully created to make you feel part of it. Every ambience, dialogue and music creates a whole world that you can interact with. And you can feel that unique touch in every minute of the game.

Another example of this is one of the most important videogames in history. Grand Theft Auto.

Grand Theft Auto – Best Songs

This fine curation of music was one of the best hits of this saga. Thus, everytime that you play one of this games, the music makes an unforgettable and unique experience. Even though this music wasn’t made for this game, but works perfectly!

Another videogame example that uses music as an unique seal, is the Doom saga.

Doom 2 (1994) Soundtrack

If you ever played this game, you know what we’re talking about. If you not, we recommend you to hear Doom’s 2 (1994) Soundtrack and compare it with Doom’s (2021) Soundtrack. Have a listen:

Doom (2021) – Sountrack

If you listen closely, the 2020 game’s music has the same aesthetic purpose than the game made back in 1994. Imagine that that Heavy Metal and Industrial Metal sound have accompained this game for more than 25 years! So, nowadays, is impossible to thing about a Doom game without that type of music.

Anyways, music plays a fundamental role in every videogame’s experience and its brand. So, if you’re a videogame creator, editor or even a videogame enjoyer like us, keep an eye on it!

Music is one of the most powerful tools to communicate, create ambience and accompany a videogame experience. So, whenever you want to live a deep experience like videogaming, you’ll need the music that fits best with what you want to say.

Nevertheless, to use someone’s music in your videogame, you’ll need something called Synchronization License.

These licenses are basically the right to use a song given by the author of that piece. Only then, you’ll be able to use that music without risking legal problems due copyright laws infraction.

In our case, Audiolander offers you the best royalty free music in the market. Also, unlike the industry standard, our Synchronization Licenses come with no fine prints and with a perpetual duration. So, instead of wasting days and a lot of extra money in tricky contracts we are commited to make it simple.

More info here.

Thus, you won’t lose your inspiration. After all, that’s our work, to keep you inspired.

To find high quality music for videogames, visit Audiolander.

Audiolander, inspiring artists (like you).

What is a Music Bank (2022)

Posted on by Christian Alvear

In the world of filmmaking, cinema and advertising, music is always necessary. Because, every piece is made up of 50% image and 50% sound.

So, without any doubt, music plays a very important role in each piece, just like the image.

However, using music for videos is restricted through copyright laws. It means that, to use someone else’s song, you need the author’s consent. Or, as is usually done, you can pay for the rights of use through synchronization licenses.

Surely, you will ask yourself:

What are sync licenses?

Basically, is the right or consent that the author of a song gives you to use his music. However, this use is restricted to, as its name indicates, synchronizing a video with that song.

Thus, once you obtain the license it’s possible to have legal support to show and distribute the audiovisual content.

In this way, it is possible to avoid legal problems with the owner of the song. Besides, you don’t run the risk that your video be shut down in streaming platforms and Social Network.

These synchronization licenses vary in their legal scope, duration and price.

In other words, the more expensive the license, the bigger its scope and the longer it lasts. Generally, music libraries offer time-limited licenses with a fairly low legal scope. Especially for worldwide advertising, streaming and television campaigns.

An example of this, is comparing between a local student project and a worldwide marketing campaign. Clearly, the legal efforts and resources committed from one example to another vary widely.

This is where music banks come into play.

Music libraries or music banks are basically a Marketplace. Here, artists from all over the world upload their songs to be marketed. Thus, through the sale of licenses for each song, a percentage is shared between both parties. Thus, artists contribute with their piece and the music bank with the promotion, distribution and legal support.

In our case, Audiolander offers perpetual Premium licences worldwide without restrictions. Besides, all our synchronization contracts come without fine print. So you can forget about unnecessary paperwork and tricky contracts.

Also, we offer perpetual Professional and Basic licenses. So you don’t have to pay for extra charges (more details in the hyperlink of each license).

Finally, it’ s important to consider the advantages of using music libraries.

Clearly, time is one of the great advantages of using music banks. Because, in the case of creating the music for your video, it’s necessary to invest more time than when buying a license.

On the other hand, another advantage is the price. Probably, the price range of a composer starts from USD 1,000.

In our case, the value of our licenses ranges from USD 39 to USD 485.

In addition, we have a meticulous selection process. Where we not only evaluate the musical quality of the work, but also the audio, mastering and volume standards of the industry.

So every time you visit Audiolander, you’ll find the highest quality music on the market at a fair price.

In addition, you will save many hours through our license system without fine prints and our fast search engine.

We’re Audiolander, your new royalty free music bank .

Audiolander, inspiring artists.

How to Choose Music For Your Video

Posted on by Christian Alvear

As a lot of filmmakers, editors and content creators say, music is the half of any audiovisual piece. This means, that if music the fails, everything does too!

Music plays a crucial role in any video, film, advertisement, etc. Because music is not only meant to follow a video, it’s also an statement as well. It can create new narratives, feelings and ideas that cannot be said by words. Also, it’s a vital resource to get the audience’s attention and a potent vehicle to communicate any message.

Nevertheless, music requires a whole world of techniques to domain its whole potential. Also, it should also not cloud the video. So it must be used with the correct nuances.

This time, Audiolander brings you this guide to choose the perfect song for your video. Also, we’ll show you some references to inspire you.

Let’s get started!

1.- What’s the goal of your Video?

As you know, every scene has its own message that you must communicate. So, your primary message should determinate the execution and the elements present in the scene.

For instance, if you are creating a product activation commercial, its goal should be to be captivating and easy to understand. Thus, you should be able to communicate its atributtes in no more than 5 seconds through a great hook.

So you’ll probably need a catchy song with a short intro and a powerful climax.

In this case, we recommend music from our Cinematic genres like: Action, Adventure, Chase, Epic, Spaguetti Western, between others.

On the other hand, if you need to stir your audience with a progressive visual structure, your song should be as well. Thus, you’ll be able to communicate the message using the right emotional style.

So, you’ll probably need a song with a long intro and an emotional climax.

In this case, we recommend music from our Cinematic genres like: Build, Documentary, Drama, Mystery, Nostalgia, between others.

2.- Which is the tone of your video?

There are different music moods that fits better with certain narration styles.

For instance, if you want to approach to your audience in a formal way, you should look for a song that reflects that type of speech. A great guide for this, is the use of archetypes.

For more information, we recommend you this Audiolander’s article related to the use of Archetypes to choose identify the right narration tone to choose your song.

You can find it here.

3.- Enhance the important moments:

Every visual piece, has its introduction, core and climax. Songs has them too!

So, everytime you musicalize any piece, have in mind the narration structure. This, will allow you to perfectly match music and video and enhance the important moments to communicate your message effectively.

You can easily identify a song’s structure through its wave view. Usually, peaks are the song’s climax and valleys their introduction. Like this:

How to choose music for your video
How to choose music for your video

Thus, it will be easier to match music and video and enhance important parts.

4.- Create contrast between image and music:

Sometimes, the most obvious is not the answer!

Contrast is a very powerful resource that allows you to enhance your message through the opposition of elements. This technique is largely used in advertising and filmmaking.

The best example of music and video opposition ever made, is the Godfather’s III final scene.

In the most dramatic and catartic scene of the saga, Coppola decides to use a calm and mellow classic song. This created one of the most iconic scenes in the cinema’s history. Just watch this masterpiece, no further explanation is needed:

Music and Video Opposition Example -The Godfather III

5.- Use music creatively!

As we always say, we encourage you to experiment and create unique and awesome methods never seen.

Filmmaking is part of an intuitive discipline that requires to constantly test new ways of creation to create master pieces. So we encourage you to keep playing with different techniques to find your own personal touch as a filmmaker.

But there are things that never change, like our music’s quality.

So, whenever you need a song for your video, you’ll always find that perfect song here, in Audiolander.

We’re Audiolander, your new copyright free music bank. Our work is to keep you inspired, so we are commited to have the best music in the market. Also, we offer you the easiest licensing process in the industry.

Audiolander, inspiring artists.

Music for Marketing (Royalty Free)

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Audiolander brings you this brand new track perfect for music for marketing.

Buy the sync music license for this track here: https://www.audiolander.com/product

As you know, making score music for marketing campaigns is never easy. Choosing the perfect song in any music bank can cost you hours and even days. So, we’ve decided to make a fine selection of our best tracks.

Frederick Thivierge, Audiolander’s artist from Canada, shows his class through this song.

Royalty free music for marketing

In this track, “Kite Night”, you can feel the fresh touch of Thivierge. Through a House music aesthetic, this song gives the elegance that any premium brand needs. On the other hand, polyrithms give that differentiating aspect to highlight your visual piece. We can identify influences that go from a R&B groove to experimental and underground artists. Specially linked to dance music.

This gives you the possibility to enhace the visual effect of your piece and have a distinctive seal through this song. The musical quality of this track, as the mastering process, is carefully curated by Audiolander.

As a High Quality royalty free music, we are commited to have a severe selection process. So, anytime you listen to one of our tracks, you will hear the best quality in the market. Like thousands more tracks, you can buy this royalty free song in Audiolander.com

We’re your new music bank focused in having the easiest payment method with no fine prints. Besides, we offer the best search engine to find your favorite sync music efficiently. Find the best licensed music for your perfect soundtrack.

Royalty free music perfect for your marketing campaign, youtube, corporate music, advertising, film, TV, and more.

To find thousands more tracks like this, enter: https://www.audiolander.com

Audiolander, inspiring artists.

Best Colour Grading Software (2022)

Posted on by Christian Alvear

When it comes to define your touch as a filmmaker, colour gradings can be your best friend or worst enemy.

You can recognize film directors instantly for it. So it is definitely part of your trademark in every piece.

For instance, when we think of David Fincher, we instantly think of something like this:

The Social Network (2010)
Mindhunter (2017)

So, to help you inspire yourself and find your own touch, Audiolander brings you this selection of the best color grading software tools.

Take a look!

1. DaVinci Resolve 17:

  • Enormous range of features.
  • Best for color grading.
  • Improved audio tools.
  • Collaboration across streamlined workspaces.
  • Standard version is free.

2. Magic Bullet Colorista:

  • Guided colour correction for beginners.
  • LUT presets included.
  • Plugin – ready to go.
  • Works seamlessly within Adobe suite.

3. Color Finale:

  • Great Interface.
  • Awesome colour and light curves.
  • 3 way colour wheels
  • High-end grading

4. FilmConvert:

  • Professional standard tools
  • Great range of effects
  • Great interface
  • Nice price/quality

Source: Freelancevideocollective

We encourage you to try these software and share your review with us! Comment below.

To find the best music for your visual piece, find it at Audiolander.

Essential Cuts for Video Editing

Posted on by Christian Alvear

When it comes to editing a video, cuts play a massive role.

If you use them wisely, they can bring clarity, brevity and seamlessness. So, mastering this tool can make you a better video editor.

Cuts don’t depend of the software, even if it’s digital or analog. It’s pure cinema!

So, Audiolander brings you this list with essential cuts that any video editor needs to know!

To make this resources work, use the best music, find it at Audiolander.

1.- Jump Cut: is when a single shot is broken with a cut. This makes the subject appears to jump instantly forward in time. This cut, gives the effect of moving forward through time and spaces. Making it essential for advertising and fiction in general.

2.- J-Cut: when the audio of the next scene or shot precedes the image. This gives you an excellent tool to introduce a new scene and make new contrasts. Essential for filmmaking, fiction and non fiction, documentaries, etc.

3.- Cutting on Action: when the subject starts an action in an angle and continues in another. This makes the scene more immersive and giving more context to the action. Ideal for product use advertising, corporate videos that involves manufacturing, tutorials, etc.

4.- Cutaway: cut used to communicate the location or context of the scene. Gives more perspective about details that support the main message of the piece. Essential for corporate videos, lifestyle content, tutorials, etc.

5.- Montage: combines various shots in an extended period of time. Often used for transition. Essential for advertising, corporate videos and social media in general.

6.- Match Cut: links 2 or more shots that have common elements. Powerful tool to support advertising richer using metaphor or comparison. Essential for product advertising, brand storytelling, fiction, corporate videos, etc.

As many editors and directors say: films, advertising and even corporate videos are nothing without music.

Therefore, to make this cuts work, you will need that perfect song… find it at Audiolander.

Selecting Music by Brand Archetypes

Posted on by Christian Alvear

At Audiolander, we’re aware of how difficult it can be to speak the marketing language. Specially with your corporate client of the advertising world.

So, we bring you this article related to brand archetypes. Thus, you’ll choose music much faster and in a more efficient way to convince your client. Therefore, what are the brand archetypes?

They are universally recognizable characters types or roles that a brand can embody. There are 12:

1.- The Outlaw: He’s a rule breaker. He’s a renegade, an iconoclast, and a free spirit.

2.- The Magician: Makes your desires come true by creating something unique. Visionary, charismatic, and imaginative.

3.- The Hero: Attempts to make the world a better place. Brave, self-assured, and honorable.

4.- The Lover: Inspires love and creates connection. Passionate, sensual, and personal.

5.- The Jester: Seeks to make the world a warmer and a happier place. Laughter, good sense of humor, and a light-hearted attitude.

6.- The Everyman: Seeks to belong or connect with people. Because he’s normal, supportive and faithful.

7.- The Caregiver: seeks to look after and defend others. Maternal, nurturing, and generous.

8.- The Ruler: Create order out of chaos by controlling it. He’s a manager, a leader, and an administrator.

9.- The Creator: Make something that has meaning and will last. Because he is an entrepreneur, creative, and inventive.

10.- The Innocent: His goal is to be happy. Strives to be good, pure, young and optimistic.

11.- The Sage: Helps the humanity in gaining knowledge and wisdom. He’s well-informed, wise, and reliable source of information.

12.- The Explorer: new experiences provide fulfillment. He’s a restless, daring, and ambitious.

We encorauge you to try which archetype suits best for your or your client’s brand. Because there’s always a way to find the perfect match.

Find your inspiration at audiolander.

Best Free After Effects Plugins in 2022

Posted on by Christian Alvear

If there’s something that can make your life easier… are plugins. Even more when they are free!

This time, Audiolander brings you this selection of the best free After Effects plugins that you’ll need this 2022.

1.- Reposition Anchor Point: allows you to reposition the anchor point of the selected layers around the layer edges. While keeping the layers at the same position in the comp window.

2.- Advanced Selection: Expands the capabilities of After Effects to select layers. It offers a vast amount of filters you can choose.

3.- AE Juice Gif: exports GIFs from After Effects in 1 click.

4.- Comp Setter: Displays a palette with controls for changing the size, pixel aspect ratio, duration, frame rate, and others.

5.- Displacer Pro: displace with translation, rotation & scale. Has hue, saturation, luma, red, etc.

6.- SABER: Create Lightsabers, Lasers, Portals, Neon Lights, Electric, Haze and more.

7.- ORB: brings all you need to create and ponder your orb.

We encourage you to try all this essential plugins and keep on testing others to keep you inspired!

Find inspiration and the perfect music for your video or TV Ad at Audiolander.com