Tag: musicformedia

tipos de licencias de sincronización

[Fast Guide] Types of Sync Licenses Fees

So, you need music for your video and you don’t know what type of license you need.

Well, Audiolander will tell you the answer.

This time, we bring you this fast guide to know what sync license you need and which you don’t.

Basically, you have to look for 3 main aspects of the license:
– Type of content
– Regional scope
– License duration.

We will delve into these topics in this guide.

So, let’s get started!

First, you have to ask yourself:

Which type of content am I creating?

There is a whole spectrum of conditions to define the legal range of any license. If you’re creating Youtube content, you’ll need a different license than for filmmaking, for example. The same thing happens for advertising, corporate videos, etc.

Whatever your case is, you have to be sure that the Sync License that you’re buying covers your platform. That’s the essential aspect that you need to cover.

Also, we recommend you to avoid paying excessive prices for platforms that you don’t need. It means that, if you’re going to use music for a web ad, you won’t need a TV advertising license. Generally, both prices are very different.

In our case, we offer all legal scopes you need. Take a look.

The next question that you have to keep in mind is:

Where my content will be distributed?

Is not the same to have a regional license than worldwide. In most cases, this will determine the legal coverage and, specially, the price of the license. So, if your video is going to be shown in more than one country, we recommend a worldwide license. In the opposite case, a regional one will suit you fine.

For online content, is a different story. By definition, online content is worldwide. Nevertheless, it can be paid or not. And that’s an important aspect that you have to cover.

In most cases, basic licenses plans have coverage only for non-paid content and you have to pay extra for paid content. So, keep that in mind.

At Audiolander, all our licenses are worldwide, so you can forget about it.

And, another important question that will surely save you a lot of headaches is:

How long do I need the license to last?

Usually, Sync Licenses are attached to a limited duration time. It means that, in most cases, you have to renew that license after that period of time. Generally, this renovations are anually and you have to pay the license again. And that means a lot of money.

At Audiolander, all our licenses are perpetual. It means that you only pay once. So, you can forget about tricky contracts and possible legal problems.

In conclusion, anytime you need to choose a license for your content, be sure to be protected and, also, pay a fair price for what you really need! Thus, you’ll have more time and resources to keep you inspired and create your masterpiece.

We’re Audiolander, your new music bank focused in having the easiest licensing process with no fine print. Find the best royalty free music for your perfect soundtrack.

Audiolander, inspiring artists.

how to choose music for video

How to Choose Music For Your Video

As a lot of filmmakers, editors and content creators say, music is the half of any audiovisual piece. This means, that if music the fails, everything does too!

Music plays a crucial role in any video, film, advertisement, etc. Because music is not only meant to follow a video, it’s also an statement as well. It can create new narratives, feelings and ideas that cannot be said by words. Also, it’s a vital resource to get the audience’s attention and a potent vehicle to communicate any message.

Nevertheless, music requires a whole world of techniques to domain its whole potential. Also, it should also not cloud the video. So it must be used with the correct nuances.

This time, Audiolander brings you this guide to choose the perfect song for your video. Also, we’ll show you some references to inspire you.

Let’s get started!

1.- What’s the goal of your Video?

As you know, every scene has its own message that you must communicate. So, your primary message should determinate the execution and the elements present in the scene.

For instance, if you are creating a product activation commercial, its goal should be to be captivating and easy to understand. Thus, you should be able to communicate its atributtes in no more than 5 seconds through a great hook.

So you’ll probably need a catchy song with a short intro and a powerful climax.

In this case, we recommend music from our Cinematic genres like: Action, Adventure, Chase, Epic, Spaguetti Western, between others.

On the other hand, if you need to stir your audience with a progressive visual structure, your song should be as well. Thus, you’ll be able to communicate the message using the right emotional style.

So, you’ll probably need a song with a long intro and an emotional climax.

In this case, we recommend music from our Cinematic genres like: Build, Documentary, Drama, Mystery, Nostalgia, between others.

2.- Which is the tone of your video?

There are different music moods that fits better with certain narration styles.

For instance, if you want to approach to your audience in a formal way, you should look for a song that reflects that type of speech. A great guide for this, is the use of archetypes.

For more information, we recommend you this Audiolander’s article related to the use of Archetypes to choose identify the right narration tone to choose your song.

You can find it here.

3.- Enhance the important moments:

Every visual piece, has its introduction, core and climax. Songs has them too!

So, everytime you musicalize any piece, have in mind the narration structure. This, will allow you to perfectly match music and video and enhance the important moments to communicate your message effectively.

You can easily identify a song’s structure through its wave view. Usually, peaks are the song’s climax and valleys their introduction. Like this:

How to choose music for your video
How to choose music for your video

Thus, it will be easier to match music and video and enhance important parts.

4.- Create contrast between image and music:

Sometimes, the most obvious is not the answer!

Contrast is a very powerful resource that allows you to enhance your message through the opposition of elements. This technique is largely used in advertising and filmmaking.

The best example of music and video opposition ever made, is the Godfather’s III final scene.

In the most dramatic and catartic scene of the saga, Coppola decides to use a calm and mellow classic song. This created one of the most iconic scenes in the cinema’s history. Just watch this masterpiece, no further explanation is needed:

Music and Video Opposition Example -The Godfather III

5.- Use music creatively!

As we always say, we encourage you to experiment and create unique and awesome methods never seen.

Filmmaking is part of an intuitive discipline that requires to constantly test new ways of creation to create master pieces. So we encourage you to keep playing with different techniques to find your own personal touch as a filmmaker.

But there are things that never change, like our music’s quality.

So, whenever you need a song for your video, you’ll always find that perfect song here, in Audiolander.

We’re Audiolander, your new copyright free music bank. Our work is to keep you inspired, so we are commited to have the best music in the market. Also, we offer you the easiest licensing process in the industry.

Audiolander, inspiring artists.

Best Price/Quality Filmmaking Gear

Keeping strong in the filmmaking industry requires to stay updated with best gear in the market.

From lenses and cameras, to microphones and drones, good gear can be crucial to the way  we create.

Nowadays, technology changes so rapidly. So do prices. From one semester to another, prices can go half, as also their quality can be doubled. So, Audiolander brings you this list from Hiconsumption for you to check best prices and quality gear for audiovisual producers and filmmakers.

We hope this keeps you inspired.

Audiolander, inspiring artists.

CAMERAS

“1.- SONY A6500: $860

  • 24.2MP APS-C Exmor sensor w/ advanced processing up to ISO 51.200
  • Wide 425 phase detection AF points, Fast 0.05 sec. AF acquisition
  • 5-axis in-body image stabilization steadies every lens.
  • 11fps continuous shooting to 269 frames at 24.2MP w/ AE/AF tracking
  • 4K movie w/ 2.4x oversampling4, full pixel readout, no pixel binning

2.- BLACKMAGIC POCKET CINEMA CAMERA 4K: $1,295

  • 4/3 size HDR sensor DCI 4K60, 2.8K80
  • Raw at 4:3 Anamorphic
  • Dual native ISO 400/3200 / up to 25,600
  • Up to 2.6K 120 Raw for Super16 lenses
  • External recording via USB Type-C

3.- CANON C200: $5,000

  • Canon Super35 CMOS Sensor
  • Dual Pixel CMOS AF Technology
  • Dynamic Range, ISO Range
  • Dual Canon DIGIC DV 6 Image Processor
  • Ultra High-Resolution EVF

LENSES

1.- ROKINON 35MM: $380

  • Aperture Range: f/1.4 to f/22
  • Compatible with Full-Frame and APS-C
  • Hybrid Aspherical Lenses — Sharp Images
  • 56mm (35mm Equivalent)
  • One Aspherical and Two HR Elements

2.- SIGMA 18-35MM DC HSM: $630

  • EF-Mount Lens/APS-C Format
  • 28.8-56mm (35mm Equivalent)
  • Aperture Range: f/1.8 to f/16
  • Five SLD Elements
  • Four Aspherical Elements

3.- ZEISS MILVUS 50MM: $1,020

  • EF-Mount Lens/Full-Frame Format
  • Aperture Range: f/1.4 to f/16
  • Four Low Dispersion Elements
  • One Aspherical Element
  • Distagon Optical Design

AUDIO

1.- RODE VIDEOMIC PRO: $185

  • Rycote® Lyre® shock mounting onboard
  • All-new capsule with lower noise and higher sensitivity
  • Broadcast recording quality condenser microphone
  • Compact form factor (150mm/6” length)
  • Ultra lightweight (85g/3oz)

2.- RODE NTG 4+: $265

  • Broadcast sound quality
  • Low noise circuitry
  • Rugged metal construction
  • Convenient digital switching
  • High Frequency Boost

DRONES

1.- PARROT ANAFI: $500

  • 4K Cinema 4096×2160 24fps
  • Lossless Digital zoom up to 2.8x (FHD) & 1.4x (4K)
  • Stabilization: 3-axis hybrid
  • Mechanical: 2-axis Roll/Tilt angles
  • Max flight time: 25 min”

Source: hiconsumption

To stay inspired in the filmmaking industry, is necessary to have the best assets to make great productions. To get the best music, just find it at Audiolander.com

The New Normal Cultural Trends

Have you ever thought in how the world changed through the past two years? And what so regards the audiovisual and cultural trends?

The new normal world changed radically the way that we consume audiovisual productions in general like movies, Youtube and web content, and even advertising!

To inspire you to find new ideas and opportunities, we recommend to take a look to some key insights from the article from midiaresearch:

  • “The current changes in consumption habits are largely due to the two-pronged advance of both content proliferation and technology innovation
  • Fans are now going beyond pure consumption, with the barrier to access for digital creation lowering exponentially, often either engaging directly with creators or creating their own things in response – further blurring the lines between consumers and creator
  • These ‘lean through’ behaviours exhibit a high degree of fandom, but they are difficult to track using traditional metrics
  • At the convergence of too much content (including that which is produced by consumers) and high discovery, anything unique stands out as appealing
  • This, combined with digital-first habits, means that ‘localised’ content can now (more easily) see success on a global scale
  • Heightened competition brought about by the growing phenomenon of unique, international content will cause problems for advertising – which, rather than being created for the sake of artistic expression, is made to influence for purpose, and thus is less likely to capture attention
  • For digital natives, IRL and digital-first experiences complement – rather than compete with – each other
  • Be it games overlapping the real world, sports franchises branching into esports, music listening now being primarily on-the-go, or digital natives preferring social media platforms that enable their IRL activities, the worlds of digital and IRL have ceased to be distinct
  • Digital and IRL are not beginning to overlap, but rather have already merged
  • The rise of NFTs highlights the final phase of this blended reality, wherein real value can now be exchanged for digital-only items
  • Radio listening is declining in younger generations, while streaming music is growing, as        of        listen to the radio weekly (compared to half of all consumers) and        stream music every week (compared to        of all consumers)”

    Source: midiaresearch.com

Paying attention to these insights, may help you to find the next opportunity of inspiration to guide your audiovisual creation process and to choose your royalty free music . After all, that’s why we are here for… to inspire artists like you!

Find your inspiration at audiolander.com

More than just music.

Music, today, is more than just music.
A song can be the representation of an entire cultural phenomenon, as the following article shows us.
In this case, the song that Elliot (Dominic Fike) performed in the finale of the last season of “Euphoria” will be released soon, being a sure success beyond its musical merits, but because of its cultural value.

This is clearly shown in this article from Variety:

“As Elliot on “Euphoria,” Dominic Fike debuted his acting chops in Season 2 of HBO’s hit series. But luckily for viewers, the artist was also able to show off his singing in the finale, which aired on Feb. 27.

In a rare moment for the show, Elliot pulls out a guitar and serenades Rue (Zendaya), who expresses forgiveness after he helped stage her intervention.

Written by “Euphoria” composer Labrinth and Zendaya, “Elliot’s Song” will be formally released by Fike this Friday, March 4, according to Columbia Records.

The heartfelt acoustic song features lyrics including, “You and my guitar / I think you may be my only friend / I gave it all to see you shine again / I hope it was worth it in the end.”

Source: Variety

What importance do you give to music in your audiovisual productions?

Find that inspiration at audiolander.com