Tag: trends

Tik tok tendencias y hashtags populares

[Marketing] Tik Tok Tendencias y Hashtags Populares (2022)

Siempre que quieras crear contenido de marketing para Tik Tok, nunca debes olvidar estas dos palabras mágicas:

✨Hashtags y Trends✨

Para volverse viral, hay algunos elementos que debes tener en cuenta. Especialmente cuando estás creando contenido promocional. En este caso, hay objetivos de marketing que pueden guiar nuestro curso de acción.

En las campañas de marketing para Tik Tok, debemos apostar por 3 objetivos:

  • Impresiones: cuantas veces se ve tu anuncio.
  • Tiempo en pantalla: cuantas veces se ve tu anuncio.
  • Clicks al link (si corresponde): cuántos clics se hacen en el enlace.

Cada una de estas métricas son parte del proceso de venta. Además, como puedes ver, estos 3 objetivos tienen diferentes niveles de compromiso. Esto es, porque es mucho más difícil lograr que un cliente visite tu página que solo ver el anuncio, por ejemplo.

Una gran herramienta para profundizar en este tema es el marketing funnel.

Marketing Funnel

Aquí, todo el proceso de venta se divide en diferentes etapas. Comienza con el conocimiento de la existencia de su marca y termina con la venta en la etapa final.

Como puedes ver, el embudo representa que muchas personas ingresan pero solo unas pocas compran. Por lo tanto, tus clientes deben recorrer todo el proceso para lograr sus objetivos comerciales.

Sin embargo, en esta guía nos centraremos únicamente en el primer objetivo, consideración.

Por lo tanto, estamos buscando aumentar la cantidad de vistas (impresiones). Después de todo, para eso están hechos los hashtags y las tendencias.

Lo primero que debemos saber es qué es un hashtag y qué es una tendencia.

Hashtags

Todos sabemos lo que es un hastag. Pero se puede definir como una palabra o frase precedida del símbolo # que clasifica el contenido.

Esto permitirá que su contenido aparezca en una categoría definida por ese hashtag. Sin embargo, para que funcione, el contenido debe ser consistente con los hashtags que estás usando. De lo contrario, el algoritmo podría castigar sus visualizaciones.

El uso de los hashtags populares correctos en Tik Tok para tu contenido seguramente aumentará sus impresiones.

Algunos de los hashtags más populares para Tik Tok son:

  1. #fyp
  2. #foryoupage
  3. #tiktokchallenge
  4. #duet
  5. #trending
  6. #comedy
  7. #savagechallenge
  8. #tiktoktrend
  9. #levelup
  10. #featureme
  11. #tiktokfamous
  12. #repost
  13. #viralvideos
  14. #viralpost
  15. #video
  16. #foryou
  17. #slowmo
  18. #new
  19. #funnyvideos
  20. #likeforfollow
  21. #artist
  22. #fitness
  23. #justforfun
  24. #couplegoals
  25. #beautyblogger
  26. #music
  27. #recipe
  28. #DIY
  29. #funny
  30. #relationship
  31. #tiktokcringe
  32. #tiktokdance
  33. #dancer
  34. #dancelove
  35. #dancechallenge
  36. #5mincraft
  37. #workout
  38. #motivation
  39. #lifestyle
  40. #junebugchallenge
  41. #canttouchthis
  42. #fashion
  43. #ootd
  44. #inspirational
  45. #goal
  46. #quotes
  47. #behindthescenes
  48. #weirdpets
  49. #memes
  50. #savagechallenge

Como puedes ver, algunos de ellos son demasiado genéricos, por lo que puedes buscar hashtags más específicos que te permitan encontrar tu nicho y estar en la parte superior de esa categoría.

Además, asegúrate de buscar constantemente nuevos hashtags y tendencias para mantener tu contenido relevante.

Ahora, hablaremos de:

Tendencias

Las tendencias en Tik Tok se pueden definir como cualquier elemento común utilizado popularmente. Puede ser un sonido, bailes, tipos de contenido e incluso transiciones de video. Así que, puede ser cualquier cosa que puedas imaginar.

Aquí hay unos ejemplos:

1.- Transiciones

https://www.tiktok.com/@in_the_nic_of_time/video/7069616236858002730
Audiolander- Tik Tok Shoe Transition Example

2.- Bailes

@totouchanemu

I may not have @maxtaylorlifts dumpy but I do have a drone.

♬ STAY – The Kid LAROI & Justin Bieber
Audiolander- Tik Tok Stay Dance Example

3.- Estilo de Vida

https://www.tiktok.com/@courtandnate/video/7104779019903601966?is_from_webapp=1&sender_device=pc&web_id=7104367859048760838
Audiolander – Life Style Tik Tok Example

Y mucho más…

De todos modos, Tik Tok se alimenta de tendencias y categorizaciones realizadas por sus propios usuarios. Por lo tanto, cada vez que crees contenido para esta plataforma, asegúrate de categorizarlo perfectamente para obtener más impresiones y lograr tus objetivos de marketing.

¡Te alentamos a probar estas tendencias y buscar los mejores hashtags para hacer que tu contenido se vuelva viral y hagas la mejor campaña de marketing!

Además, te recomendamos que uses música con licencia para tu contenido de redes sociales. Ya que, existen algunas limitaciones y peligros que puedes evitar usando música libre de regalías. Así, usando licencias de sincronización evitarás cualquier problema legal en la creación de contenido, especialmente cuando es de pago.

En nuestro caso, Audiolander te ofrece la mejor música libre de derechos con protección legal en todas las plataformas. Además, estamos comprometidos en tener el proceso de licenciamiento más rápido, sencillo y sin letra pequeña.

Para obtener más información sobre nuestras licencias de sincronización, haz clic aquí.

Para encontrar miles de pistas libres de regalías, haz clic aquí.

Además, echa un vistazo a nuestras categorías cinematográficas aquí.

Somos Audiolander, tu nuevo banco de música libre de regalías creado para artistas como tú.

Audiolander, inspiring artists.

Audiolander - Tik Tok Popular Hastags and Trends

[Marketing] Tik Tok Popular Hashtags and Trends

Whenever you want to create your marketing content for Tik Tok, you should never forget these two magic words:

✨Hashtags and Trends✨

To get viral, there are some elements that you must keep in mind. Specially when you are creating promotional content. In this case, there are marketing objectives that can guide our course of action.

In marketing campaigns for Tik Tok, we must go for 3 goals:

  • Impressions: how many times your ad is seen.
  • Display time: how much time your ad is seen.
  • Clicks to link (if needed): how many clicks are made on the link.

Each of these metrics are part of the sale process. Also, as you can see, these 3 goals have different levels of engagement. Because, is much more difficult to get a customer to visit your page than just to see the ad.

A great tool to dive further in this topic is the marketing funnel.

Marketing Funnel

Here, the whole sale process is divided in different stages. It starts with the awarenes of your brand existence, and ends with the sale at the final stage.

As you can see, the funnel represents that a lot of persons enter but only a few buy. So, you must travel all along the process to achieve your commercial goals.

Nevertheless, in this guide we’ll focus only on the first goal, Awareness.

So, we’re looking for boost the amount of views (impressions). After all, that’s what hashtags and trends are made for.

The first thing we should know is what is a hashtag and what is a trend.

Hashtags

We all know what a hastag is. But It can be defined as a word or phrase preceded by the symbol # that classifies the content.

This will allow your content to appear in a category defined by that hashtag. But, to make it work, your content must be consistent with the hashtags you’re using. Otherwise, the algorithm could punish your visualizations.

Using the correct popular hashtags in Tik Tok for your content, will surely boost your impressions.

Some of the most popular hashtags for Tik Tok are:

  1. #fyp
  2. #foryoupage
  3. #tiktokchallenge
  4. #duet
  5. #trending
  6. #comedy
  7. #savagechallenge
  8. #tiktoktrend
  9. #levelup
  10. #featureme
  11. #tiktokfamous
  12. #repost
  13. #viralvideos
  14. #viralpost
  15. #video
  16. #foryou
  17. #slowmo
  18. #new
  19. #funnyvideos
  20. #likeforfollow
  21. #artist
  22. #fitness
  23. #justforfun
  24. #couplegoals
  25. #beautyblogger
  26. #music
  27. #recipe
  28. #DIY
  29. #funny
  30. #relationship
  31. #tiktokcringe
  32. #tiktokdance
  33. #dancer
  34. #dancelove
  35. #dancechallenge
  36. #5mincraft
  37. #workout
  38. #motivation
  39. #lifestyle
  40. #junebugchallenge
  41. #canttouchthis
  42. #fashion
  43. #ootd
  44. #inspirational
  45. #goal
  46. #quotes
  47. #behindthescenes
  48. #weirdpets
  49. #memes
  50. #savagechallenge

As you can see, some of them are too generic, so you can look for more specific hashtags that will allow you to find your niche and be in the top of that category.

Also, make sure to constantly check for new hashtags and trends to keep your content relevant.

Now, we’ll talk about:

Trends

Trends can be defined as any common element populary used. It can be a sound, dances, types of content and even video transitions. So, it can be anything that you can imagine.

Here are some examples:

1.- Transitions

https://www.tiktok.com/@in_the_nic_of_time/video/7069616236858002730
Audiolander- Tik Tok Shoe Transition Example

2.- Dances

@totouchanemu

I may not have @maxtaylorlifts dumpy but I do have a drone.

♬ STAY – The Kid LAROI & Justin Bieber
Audiolander- Tik Tok Stay Dance Example

3.- Life Style

https://www.tiktok.com/@courtandnate/video/7104779019903601966?is_from_webapp=1&sender_device=pc&web_id=7104367859048760838
Audiolander – Life Style Tik Tok Example

And many more…

Anyways, Tik Tok is feeded by trends and categorizations made by their own users. So, anytime yo make content for this platform, be sure to categorize it perfectly to get more impressions and achieve your marketing goals.

We encourage you to try these trends a search for the best hashtags out there to make your content go viral and make the best marketing campaign ever!

Besides, we recommend you to use licensed music for your Social Media content. Because, there are some limitations and dangers that you can avoid using royalty free music. Thus, using synchronization licenses you’ll avoid any legal problem creating content, specially when it’s paid.

In our case, Audiolander offers you the best royalty free music with legal protection around all platforms. Besides, we’re commited in having the fastest and the simplest licensing process without fine prints.

For more information about our synchronization licenses, click here.

To find thousands of royalty free tracks, click here.

Also, check out our cinematic categories here.

We’re Audiolander, your new royalty free music bank made for artists like you.

Audiolander, inspiring artists.

Best Price/Quality Filmmaking Gear

Keeping strong in the filmmaking industry requires to stay updated with best gear in the market.

From lenses and cameras, to microphones and drones, good gear can be crucial to the way  we create.

Nowadays, technology changes so rapidly. So do prices. From one semester to another, prices can go half, as also their quality can be doubled. So, Audiolander brings you this list from Hiconsumption for you to check best prices and quality gear for audiovisual producers and filmmakers.

We hope this keeps you inspired.

Audiolander, inspiring artists.

CAMERAS

“1.- SONY A6500: $860

  • 24.2MP APS-C Exmor sensor w/ advanced processing up to ISO 51.200
  • Wide 425 phase detection AF points, Fast 0.05 sec. AF acquisition
  • 5-axis in-body image stabilization steadies every lens.
  • 11fps continuous shooting to 269 frames at 24.2MP w/ AE/AF tracking
  • 4K movie w/ 2.4x oversampling4, full pixel readout, no pixel binning

2.- BLACKMAGIC POCKET CINEMA CAMERA 4K: $1,295

  • 4/3 size HDR sensor DCI 4K60, 2.8K80
  • Raw at 4:3 Anamorphic
  • Dual native ISO 400/3200 / up to 25,600
  • Up to 2.6K 120 Raw for Super16 lenses
  • External recording via USB Type-C

3.- CANON C200: $5,000

  • Canon Super35 CMOS Sensor
  • Dual Pixel CMOS AF Technology
  • Dynamic Range, ISO Range
  • Dual Canon DIGIC DV 6 Image Processor
  • Ultra High-Resolution EVF

LENSES

1.- ROKINON 35MM: $380

  • Aperture Range: f/1.4 to f/22
  • Compatible with Full-Frame and APS-C
  • Hybrid Aspherical Lenses — Sharp Images
  • 56mm (35mm Equivalent)
  • One Aspherical and Two HR Elements

2.- SIGMA 18-35MM DC HSM: $630

  • EF-Mount Lens/APS-C Format
  • 28.8-56mm (35mm Equivalent)
  • Aperture Range: f/1.8 to f/16
  • Five SLD Elements
  • Four Aspherical Elements

3.- ZEISS MILVUS 50MM: $1,020

  • EF-Mount Lens/Full-Frame Format
  • Aperture Range: f/1.4 to f/16
  • Four Low Dispersion Elements
  • One Aspherical Element
  • Distagon Optical Design

AUDIO

1.- RODE VIDEOMIC PRO: $185

  • Rycote® Lyre® shock mounting onboard
  • All-new capsule with lower noise and higher sensitivity
  • Broadcast recording quality condenser microphone
  • Compact form factor (150mm/6” length)
  • Ultra lightweight (85g/3oz)

2.- RODE NTG 4+: $265

  • Broadcast sound quality
  • Low noise circuitry
  • Rugged metal construction
  • Convenient digital switching
  • High Frequency Boost

DRONES

1.- PARROT ANAFI: $500

  • 4K Cinema 4096×2160 24fps
  • Lossless Digital zoom up to 2.8x (FHD) & 1.4x (4K)
  • Stabilization: 3-axis hybrid
  • Mechanical: 2-axis Roll/Tilt angles
  • Max flight time: 25 min”

Source: hiconsumption

To stay inspired in the filmmaking industry, is necessary to have the best assets to make great productions. To get the best music, just find it at Audiolander.com

The New Normal Cultural Trends

Have you ever thought in how the world changed through the past two years? And what so regards the audiovisual and cultural trends?

The new normal world changed radically the way that we consume audiovisual productions in general like movies, Youtube and web content, and even advertising!

To inspire you to find new ideas and opportunities, we recommend to take a look to some key insights from the article from midiaresearch:

  • “The current changes in consumption habits are largely due to the two-pronged advance of both content proliferation and technology innovation
  • Fans are now going beyond pure consumption, with the barrier to access for digital creation lowering exponentially, often either engaging directly with creators or creating their own things in response – further blurring the lines between consumers and creator
  • These ‘lean through’ behaviours exhibit a high degree of fandom, but they are difficult to track using traditional metrics
  • At the convergence of too much content (including that which is produced by consumers) and high discovery, anything unique stands out as appealing
  • This, combined with digital-first habits, means that ‘localised’ content can now (more easily) see success on a global scale
  • Heightened competition brought about by the growing phenomenon of unique, international content will cause problems for advertising – which, rather than being created for the sake of artistic expression, is made to influence for purpose, and thus is less likely to capture attention
  • For digital natives, IRL and digital-first experiences complement – rather than compete with – each other
  • Be it games overlapping the real world, sports franchises branching into esports, music listening now being primarily on-the-go, or digital natives preferring social media platforms that enable their IRL activities, the worlds of digital and IRL have ceased to be distinct
  • Digital and IRL are not beginning to overlap, but rather have already merged
  • The rise of NFTs highlights the final phase of this blended reality, wherein real value can now be exchanged for digital-only items
  • Radio listening is declining in younger generations, while streaming music is growing, as        of        listen to the radio weekly (compared to half of all consumers) and        stream music every week (compared to        of all consumers)”

    Source: midiaresearch.com

Paying attention to these insights, may help you to find the next opportunity of inspiration to guide your audiovisual creation process and to choose your royalty free music . After all, that’s why we are here for… to inspire artists like you!

Find your inspiration at audiolander.com