Whenever you want to create your marketing content for Tik Tok, you should never forget these two magic words:
✨Hashtags and Trends✨
To get viral, there are some elements that you must keep in mind. Specially when you are creating promotional content. In this case, there are marketing objectives that can guide our course of action.
In marketing campaigns for Tik Tok, we must go for 3 goals:
- Impressions: how many times your ad is seen.
- Display time: how much time your ad is seen.
- Clicks to link (if needed): how many clicks are made on the link.
Each of these metrics are part of the sale process. Also, as you can see, these 3 goals have different levels of engagement. Because, is much more difficult to get a customer to visit your page than just to see the ad.
A great tool to dive further in this topic is the marketing funnel.
Here, the whole sale process is divided in different stages. It starts with the awarenes of your brand existence, and ends with the sale at the final stage.
As you can see, the funnel represents that a lot of persons enter but only a few buy. So, you must travel all along the process to achieve your commercial goals.
Nevertheless, in this guide we’ll focus only on the first goal, Awareness.
So, we’re looking for boost the amount of views (impressions). After all, that’s what hashtags and trends are made for.
The first thing we should know is what is a hashtag and what is a trend.
We all know what a hastag is. But It can be defined as a word or phrase preceded by the symbol # that classifies the content.
This will allow your content to appear in a category defined by that hashtag. But, to make it work, your content must be consistent with the hashtags you’re using. Otherwise, the algorithm could punish your visualizations.
Using the correct popular hashtags in Tik Tok for your content, will surely boost your impressions.
Some of the most popular hashtags for Tik Tok are:
As you can see, some of them are too generic, so you can look for more specific hashtags that will allow you to find your niche and be in the top of that category.
Also, make sure to constantly check for new hashtags and trends to keep your content relevant.
Now, we’ll talk about:
Trends can be defined as any common element populary used. It can be a sound, dances, types of content and even video transitions. So, it can be anything that you can imagine.
Here are some examples:
3.- Life Style
And many more…
Anyways, Tik Tok is feeded by trends and categorizations made by their own users. So, anytime yo make content for this platform, be sure to categorize it perfectly to get more impressions and achieve your marketing goals.
We encourage you to try these trends a search for the best hashtags out there to make your content go viral and make the best marketing campaign ever!
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In our case, Audiolander offers you the best royalty free music with legal protection around all platforms. Besides, we’re commited in having the fastest and the simplest licensing process without fine prints.
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