Have you ever thought in how the world changed through the past two years? And what so regards the audiovisual and cultural trends?
The new normal world changed radically the way that we consume audiovisual productions in general like movies, Youtube and web content, and even advertising!
To inspire you to find new ideas and opportunities, we recommend to take a look to some key insights from the article from midiaresearch:
- “The current changes in consumption habits are largely due to the two-pronged advance of both content proliferation and technology innovation
- Fans are now going beyond pure consumption, with the barrier to access for digital creation lowering exponentially, often either engaging directly with creators or creating their own things in response – further blurring the lines between consumers and creator
- These ‘lean through’ behaviours exhibit a high degree of fandom, but they are difficult to track using traditional metrics
- At the convergence of too much content (including that which is produced by consumers) and high discovery, anything unique stands out as appealing
- This, combined with digital-first habits, means that ‘localised’ content can now (more easily) see success on a global scale
- Heightened competition brought about by the growing phenomenon of unique, international content will cause problems for advertising – which, rather than being created for the sake of artistic expression, is made to influence for purpose, and thus is less likely to capture attention
- For digital natives, IRL and digital-first experiences complement – rather than compete with – each other
- Be it games overlapping the real world, sports franchises branching into esports, music listening now being primarily on-the-go, or digital natives preferring social media platforms that enable their IRL activities, the worlds of digital and IRL have ceased to be distinct
- Digital and IRL are not beginning to overlap, but rather have already merged
- The rise of NFTs highlights the final phase of this blended reality, wherein real value can now be exchanged for digital-only items
- Radio listening is declining in younger generations, while streaming music is growing, as of listen to the radio weekly (compared to half of all consumers) and stream music every week (compared to of all consumers)”
Paying attention to these insights, may help you to find the next opportunity of inspiration to guide your audiovisual creation process and to choose your royalty free music . After all, that’s why we are here for… to inspire artists like you!
Find your inspiration at audiolander.com