Sync video with music premiere
Whenever you make a video, there are requeriments to make it in a professional way. Being newbie or pro, there are essential elements that can define their quality.
These elements, aren’t only technical. But are also about planning, advertising and even segmentation.
So, Audiolander brings you this list with 10 essential tips to check before going out to your videoshoot.
1.- Make a Plan:
For every project, are always a lot of things that you’ll need to think about to make them right. From choosing the correct gear to know the video’s purpose. For that, you answers questions like:
a) Which is the goal of that video? Are you promoting a new product? What does your corporate client want to tell? What is the marketing’s goal?
b) How’s your audience? Do you know how old are they? What are the trends they like? How is their cultural background?
c) How much do you know about the topic? Did you google it? Did you search examples on youtube?
d) Did you make a storyboard? Did you make a sketch of the video?
e) Did you choose the location? Did you visit it? How are you going to arrive there?
2.- Choose your gear:
For every project, there’s the right gear to choose. From camera to lenses, lighting, accesories, mics, etc. Here’s a little list.
a) Camera: there are various types for every need. Some of them are more maneuverable, some capture more light than others, etc. For that, we recommend you to check this list with the best video cameras in 2022.
b) Lenses: these are very important to think about. Thus, you need to link it with the location. Is a closed place? How much of if you want to show?
c) Lighting: there are 2 types of lights that you’ll need.
– Natural lighting: go outdoors and use it as we all know!
– Studio lighting: for more complex productions. Achievable through reflectors, flashes, etc.
d) Audio: there are 3 types of mics that you have to choose for what you need.
– Condenser mics: used in most cases, specially shotgun mics.
– Dynamic mics: used in close range for a specific sound source.
– Contact mics: used mainly in interviews and conversations.
3) Be relaxed on camera:
In any video, the subject’s attitude is essential to communicate the video’s objective. Being in a comfortable position with a relaxed attitude will increase the effectiveness of the message. Allowing to have better indicators of purchase intent, like conversion, etc.
For that, we recommend to have a nice posture, nice clothes, relaxed shoulders and good oxygenation in front of the camera. Then, speak slowly and modulate.
4) Choose the perfect song:
There are editors that like to choose music before shooting, and others after it. Regardless which are you, there will always be the song you need at Audiolander to inspire yourself!
In conclusion, everytime you make a video, use this checklist to be sure that everything’s on point. Thus, you can be sure that your session will be a success!
In the world of filmmaking, cinema and advertising, music is always necessary. Because, every piece is made up of 50% image and 50% sound.
So, without any doubt, music plays a very important role in each piece, just like the image.
However, using music for videos is restricted through copyright laws. It means that, to use someone else’s song, you need the author’s consent. Or, as is usually done, you can pay for the rights of use through synchronization licenses.
Surely, you will ask yourself:
What are sync licenses?
Basically, is the right or consent that the author of a song gives you to use his music. However, this use is restricted to, as its name indicates, synchronizing a video with that song.
Thus, once you obtain the license it’s possible to have legal support to show and distribute the audiovisual content.
In this way, it is possible to avoid legal problems with the owner of the song. Besides, you don’t run the risk that your video be shut down in streaming platforms and Social Network.
These synchronization licenses vary in their legal scope, duration and price.
In other words, the more expensive the license, the bigger its scope and the longer it lasts. Generally, music libraries offer time-limited licenses with a fairly low legal scope. Especially for worldwide advertising, streaming and television campaigns.
An example of this, is comparing between a local student project and a worldwide marketing campaign. Clearly, the legal efforts and resources committed from one example to another vary widely.
This is where music banks come into play.
Music libraries or music banks are basically a Marketplace. Here, artists from all over the world upload their songs to be marketed. Thus, through the sale of licenses for each song, a percentage is shared between both parties. Thus, artists contribute with their piece and the music bank with the promotion, distribution and legal support.
In our case, Audiolander offers perpetual Premium licences worldwide without restrictions. Besides, all our synchronization contracts come without fine print. So you can forget about unnecessary paperwork and tricky contracts.
Also, we offer perpetual Professional and Basic licenses. So you don’t have to pay for extra charges (more details in the hyperlink of each license).
Finally, it’ s important to consider the advantages of using music libraries.
Clearly, time is one of the great advantages of using music banks. Because, in the case of creating the music for your video, it’s necessary to invest more time than when buying a license.
On the other hand, another advantage is the price. Probably, the price range of a composer starts from USD 1,000.
In our case, the value of our licenses ranges from USD 39 to USD 485.
In addition, we have a meticulous selection process. Where we not only evaluate the musical quality of the work, but also the audio, mastering and volume standards of the industry.
So every time you visit Audiolander, you’ll find the highest quality music on the market at a fair price.
In addition, you will save many hours through our license system without fine prints and our fast search engine.
We’re Audiolander, your new royalty free music bank .
Audiolander, inspiring artists.
As a lot of filmmakers, editors and content creators say, music is the half of any audiovisual piece. This means, that if music the fails, everything does too!
Music plays a crucial role in any video, film, advertisement, etc. Because music is not only meant to follow a video, it’s also an statement as well. It can create new narratives, feelings and ideas that cannot be said by words. Also, it’s a vital resource to get the audience’s attention and a potent vehicle to communicate any message.
Nevertheless, music requires a whole world of techniques to domain its whole potential. Also, it should also not cloud the video. So it must be used with the correct nuances.
This time, Audiolander brings you this guide to choose the perfect song for your video. Also, we’ll show you some references to inspire you.
Let’s get started!
1.- What’s the goal of your Video?
As you know, every scene has its own message that you must communicate. So, your primary message should determinate the execution and the elements present in the scene.
For instance, if you are creating a product activation commercial, its goal should be to be captivating and easy to understand. Thus, you should be able to communicate its atributtes in no more than 5 seconds through a great hook.
So you’ll probably need a catchy song with a short intro and a powerful climax.
On the other hand, if you need to stir your audience with a progressive visual structure, your song should be as well. Thus, you’ll be able to communicate the message using the right emotional style.
So, you’ll probably need a song with a long intro and an emotional climax.
2.- Which is the tone of your video?
There are different music moods that fits better with certain narration styles.
For instance, if you want to approach to your audience in a formal way, you should look for a song that reflects that type of speech. A great guide for this, is the use of archetypes.
For more information, we recommend you this Audiolander’s article related to the use of Archetypes to choose identify the right narration tone to choose your song.
You can find it here.
3.- Enhance the important moments:
Every visual piece, has its introduction, core and climax. Songs has them too!
So, everytime you musicalize any piece, have in mind the narration structure. This, will allow you to perfectly match music and video and enhance the important moments to communicate your message effectively.
You can easily identify a song’s structure through its wave view. Usually, peaks are the song’s climax and valleys their introduction. Like this:
Thus, it will be easier to match music and video and enhance important parts.
4.- Create contrast between image and music:
Sometimes, the most obvious is not the answer!
Contrast is a very powerful resource that allows you to enhance your message through the opposition of elements. This technique is largely used in advertising and filmmaking.
The best example of music and video opposition ever made, is the Godfather’s III final scene.
In the most dramatic and catartic scene of the saga, Coppola decides to use a calm and mellow classic song. This created one of the most iconic scenes in the cinema’s history. Just watch this masterpiece, no further explanation is needed:
5.- Use music creatively!
As we always say, we encourage you to experiment and create unique and awesome methods never seen.
Filmmaking is part of an intuitive discipline that requires to constantly test new ways of creation to create master pieces. So we encourage you to keep playing with different techniques to find your own personal touch as a filmmaker.
But there are things that never change, like our music’s quality.
So, whenever you need a song for your video, you’ll always find that perfect song here, in Audiolander.
We’re Audiolander, your new copyright free music bank. Our work is to keep you inspired, so we are commited to have the best music in the market. Also, we offer you the easiest licensing process in the industry.
Audiolander, inspiring artists.
Cuando se trata de definir tu toque como productor, las paletas de color pueden ser tu mejor amigo o tu peor enemigo.
Puedes reconocer a directores de cine al instante por ello. Así que definitivamente forma parte de tu marca registrada en cada pieza.
Por ejemplo, cuando pensamos en David Fincher, instantáneamente visualizamos colores como estos:
Así que, para ayudar a inspirarte y encontrar tu propio toque, Audiolander te trae esta selección de las mejores herramientas de gradación de color.
Échales un ojo:
- Enorme gama de características.
- Lo mejor para la clasificación de color.
- Herramientas de audio mejoradas.
- Colaboración en espacios de trabajo optimizados.
- La versión estándar es gratuita.
- Corrección de color guiada para principiantes.
- Presets LUT incluidos.
- Plugins – ready to go.
- Perfecto para Adobe suite.
3. Color Finale:
- Gran interfaz
- Impresionantes curvas de color y luz.
- Ruedas de color de 3 vías
- Gradación de de alta gama
- Herramientas estándar para profesionales
- Gran variedad de efectos
- Gran interfaz
- Buena relación precio/calidad
¡Te animamos a que pruebes este software y compartas tu opinión con nosotros! Comenta abajo.
Para encontrar la mejor música para tu pieza visual, encuéntrala en Audiolander. Tu nuevo banco de música libre de copyright.
Somos tu nueva librería de música licenciada enfocada en tener el método de pago más fácil y sin letra chica. Además, ofrecemos el mejor motor de búsqueda para encontrar tu música de sincronización perfecta de manera eficiente.
Tanto la calidad musical de nuestra música, como el proceso de masterización, está cuidadosamente curado por Audiolander. Al ofrecer música libre de regalías de alta calidad, estamos comprometidos a tener un proceso de selección riguroso. Así, cada vez que escuches uno de nuestros temas, escucharás la mejor calidad del mercado.
Encuentra la mejor música con licencia para tu banda sonora. Música libre de regalías perfecta para tu campaña de marketing, Youtube, música corporativa, publicidad, cine, televisión y más.
Have you ever consider using your phone as a filmmaking tool? Next time you find yourself carrying 50 pounds of gear, you might think about it!
Technology is improving fast. So are lens and optics. Thus, next time you need simple shots or want to count on an extra support tool, you may try using your smart phone.
Audiolander brings this guide to encourage and inspire you to use your phone!
But, how and when to use it? Well, there’s always a moment, specially as a supporting tool. This, will allow you to experiment and give an unique character to your piece.
Nevertheless, there are some elements that you to cover to ensure a top quality. We’ll explain them then.
There are mulitple ways of to improve its performance:
First of all, software:
Filmic is a great app for Android and iOS. Allowing to use from manual focus to exposition, color gradings and many other featuers.
Next, use the correct accesories:
From stands to lenses, Accessories can help you get a better work flow and smoother results. More info in this video.
Don’t forget the Audio:
Using right gear and same acoustic techniques used with conventional gear, you can get that Pro look. More info here.
To have a look to further explanations and examples, we bring you this video that will help you to achieve professional results:
So, next time you find yourself carrying 50 pounds of gear, you might consider using your phone!
To find the best sync music licenses for youtube, advertising, marketing, corporate videos and more… enter Audiolander!
Audiolander, music bank of score music.
Siempre que necesites utilizar música para tu pieza audiovisual, existen algunos requisitos legales que debes cumplir. Así, evitas posibles problemas legales con el propietario de los derechos de la música.
Audiolander, tu nuevo banco de música, te trae esta guía ultra rápida para introducirte en el uso de la música sin copyright. Así, podrás realizar tus producciones y las de tus clientes sin temor a tener problemas legales.
Entonces, ¿Cuál es la definición de licencia de música?
Las licencias de música responden al uso de música con derechos de autor de manera legal. Esto significa que, si deseas utilizar la canción de otra persona, debes obtener una licencia para usar esta música.
Específicamente, si necesitas usarlo para tu pieza de video, necesitará una licencia de sincronización.
En general, estas licencias varían en función del uso al que se destine (anuncios de TV, anuncios de Radio, Cine, Cortometrajes, etc.) y por el alcance territorial (país, mundial, continente, etc.), así como también varían su precio en relación a estas 2 variables.
Por ejemplo, si necesitas sincronizar una canción para una tarea de la escuela, será más limitada. Además, será más económica que si la necesitas para una campaña publicitaria de televisión para todo el mundo.
Por eso, es muy importante que revises todos los detalles de las licencias que estás comprando. En especial, conocer su uso previsto y alcance territorial. ¡Así podrás evitarte problemas legales y comprar al mejor precio sin tirar tu dinero a la basura!
Si deseas profundizar más en este tema, Audiolander te trae esta guía de Vimeo que explica todo lo que necesitas saber sobre las licencias en música: Artículo completo aquí.
¿Alguna vez has tenido problemas legales usando música? ¿Tienes alguna duda sobre estas licencias?
Siéntete libre de comentar abajo.
Para encontrar la mejor música licenciada con licencia perpetua, ingresa a Audiolander.com.
When it comes to define your touch as a filmmaker, colour gradings can be your best friend or worst enemy.
You can recognize film directors instantly for it. So it is definitely part of your trademark in every piece.
For instance, when we think of David Fincher, we instantly think of something like this:
So, to help you inspire yourself and find your own touch, Audiolander brings you this selection of the best color grading software tools.
Take a look!
- Enormous range of features.
- Best for color grading.
- Improved audio tools.
- Collaboration across streamlined workspaces.
- Standard version is free.
- Guided colour correction for beginners.
- LUT presets included.
- Plugin – ready to go.
- Works seamlessly within Adobe suite.
3. Color Finale:
- Great Interface.
- Awesome colour and light curves.
- 3 way colour wheels
- High-end grading
- Professional standard tools
- Great range of effects
- Great interface
- Nice price/quality
We encourage you to try these software and share your review with us! Comment below.
To find the best music for your visual piece, find it at Audiolander.
When it comes to editing a video, cuts play a massive role.
If you use them wisely, they can bring clarity, brevity and seamlessness. So, mastering this tool can make you a better video editor.
Cuts don’t depend of the software, even if it’s digital or analog. It’s pure cinema!
So, Audiolander brings you this list with essential cuts that any video editor needs to know!
To make this resources work, use the best music, find it at Audiolander.
1.- Jump Cut: is when a single shot is broken with a cut. This makes the subject appears to jump instantly forward in time. This cut, gives the effect of moving forward through time and spaces. Making it essential for advertising and fiction in general.
2.- J-Cut: when the audio of the next scene or shot precedes the image. This gives you an excellent tool to introduce a new scene and make new contrasts. Essential for filmmaking, fiction and non fiction, documentaries, etc.
3.- Cutting on Action: when the subject starts an action in an angle and continues in another. This makes the scene more immersive and giving more context to the action. Ideal for product use advertising, corporate videos that involves manufacturing, tutorials, etc.
4.- Cutaway: cut used to communicate the location or context of the scene. Gives more perspective about details that support the main message of the piece. Essential for corporate videos, lifestyle content, tutorials, etc.
6.- Match Cut: links 2 or more shots that have common elements. Powerful tool to support advertising richer using metaphor or comparison. Essential for product advertising, brand storytelling, fiction, corporate videos, etc.
As many editors and directors say: films, advertising and even corporate videos are nothing without music.
Therefore, to make this cuts work, you will need that perfect song… find it at Audiolander.
At Audiolander, we’re aware of how difficult it can be to speak the marketing language. Specially with your corporate client of the advertising world.
So, we bring you this article related to brand archetypes. Thus, you’ll choose music much faster and in a more efficient way to convince your client. Therefore, what are the brand archetypes?
They are universally recognizable characters types or roles that a brand can embody. There are 12:
1.- The Outlaw: He’s a rule breaker. He’s a renegade, an iconoclast, and a free spirit.
2.- The Magician: Makes your desires come true by creating something unique. Visionary, charismatic, and imaginative.
3.- The Hero: Attempts to make the world a better place. Brave, self-assured, and honorable.
4.- The Lover: Inspires love and creates connection. Passionate, sensual, and personal.
5.- The Jester: Seeks to make the world a warmer and a happier place. Laughter, good sense of humor, and a light-hearted attitude.
6.- The Everyman: Seeks to belong or connect with people. Because he’s normal, supportive and faithful.
7.- The Caregiver: seeks to look after and defend others. Maternal, nurturing, and generous.
8.- The Ruler: Create order out of chaos by controlling it. He’s a manager, a leader, and an administrator.
9.- The Creator: Make something that has meaning and will last. Because he is an entrepreneur, creative, and inventive.
10.- The Innocent: His goal is to be happy. Strives to be good, pure, young and optimistic.
11.- The Sage: Helps the humanity in gaining knowledge and wisdom. He’s well-informed, wise, and reliable source of information.
12.- The Explorer: new experiences provide fulfillment. He’s a restless, daring, and ambitious.