Tag: film-making

how to choose music for video

How to Choose Music For Your Video

As a lot of filmmakers, editors and content creators say, music is the half of any audiovisual piece. This means, that if music the fails, everything does too!

Music plays a crucial role in any video, film, advertisement, etc. Because music is not only meant to follow a video, it’s also an statement as well. It can create new narratives, feelings and ideas that cannot be said by words. Also, it’s a vital resource to get the audience’s attention and a potent vehicle to communicate any message.

Nevertheless, music requires a whole world of techniques to domain its whole potential. Also, it should also not cloud the video. So it must be used with the correct nuances.

This time, Audiolander brings you this guide to choose the perfect song for your video. Also, we’ll show you some references to inspire you.

Let’s get started!

1.- What’s the goal of your Video?

As you know, every scene has its own message that you must communicate. So, your primary message should determinate the execution and the elements present in the scene.

For instance, if you are creating a product activation commercial, its goal should be to be captivating and easy to understand. Thus, you should be able to communicate its atributtes in no more than 5 seconds through a great hook.

So you’ll probably need a catchy song with a short intro and a powerful climax.

In this case, we recommend music from our Cinematic genres like: Action, Adventure, Chase, Epic, Spaguetti Western, between others.

On the other hand, if you need to stir your audience with a progressive visual structure, your song should be as well. Thus, you’ll be able to communicate the message using the right emotional style.

So, you’ll probably need a song with a long intro and an emotional climax.

In this case, we recommend music from our Cinematic genres like: Build, Documentary, Drama, Mystery, Nostalgia, between others.

2.- Which is the tone of your video?

There are different music moods that fits better with certain narration styles.

For instance, if you want to approach to your audience in a formal way, you should look for a song that reflects that type of speech. A great guide for this, is the use of archetypes.

For more information, we recommend you this Audiolander’s article related to the use of Archetypes to choose identify the right narration tone to choose your song.

You can find it here.

3.- Enhance the important moments:

Every visual piece, has its introduction, core and climax. Songs has them too!

So, everytime you musicalize any piece, have in mind the narration structure. This, will allow you to perfectly match music and video and enhance the important moments to communicate your message effectively.

You can easily identify a song’s structure through its wave view. Usually, peaks are the song’s climax and valleys their introduction. Like this:

How to choose music for your video
How to choose music for your video

Thus, it will be easier to match music and video and enhance important parts.

4.- Create contrast between image and music:

Sometimes, the most obvious is not the answer!

Contrast is a very powerful resource that allows you to enhance your message through the opposition of elements. This technique is largely used in advertising and filmmaking.

The best example of music and video opposition ever made, is the Godfather’s III final scene.

In the most dramatic and catartic scene of the saga, Coppola decides to use a calm and mellow classic song. This created one of the most iconic scenes in the cinema’s history. Just watch this masterpiece, no further explanation is needed:

Music and Video Opposition Example -The Godfather III

5.- Use music creatively!

As we always say, we encourage you to experiment and create unique and awesome methods never seen.

Filmmaking is part of an intuitive discipline that requires to constantly test new ways of creation to create master pieces. So we encourage you to keep playing with different techniques to find your own personal touch as a filmmaker.

But there are things that never change, like our music’s quality.

So, whenever you need a song for your video, you’ll always find that perfect song here, in Audiolander.

We’re Audiolander, your new copyright free music bank. Our work is to keep you inspired, so we are commited to have the best music in the market. Also, we offer you the easiest licensing process in the industry.

Audiolander, inspiring artists.

Plugins premiere gratis

Best Free Premiere Plugins (2022)

If there’s something that can make your life easier… are plugins. Even more when they are free!

This time, Audiolander brings you this selection of the best free Premiere Pro plugins that you’ll need this 2022.

We’re your new music bank focused on having the easiest music licensing process, with no fine prints. Besides, we offer the best search engine to find your favorite sync music efficiently. Find the best licensed music for your perfect soundtrack. Royalty free music perfect for your marketing campaign, youtube, corporate music, advertising, film, TV, and more. For more information visit Audiolander.com

So, without preambles, let’s get started!

1.- Dead Pool Premiere Presets:

Do you like Deadpool, Marvel and action movies? Well, this plugin is for you!

The editorial consultant himself, Jarle Leirpoll, shared us his own camera shake preset that used in every Deadpool’s action scene. All the custom handled presets can be applied onto audio and video clips in real time!

He mapped the movement and rotation of his handled footage and converted into this plugin. So, you can be sure that this movement is absolutely organic and real and it’s not made by AI digitally.

2.- Glitch Presets by Motion Array:

If there’s something that became a must in the industry, is the use of glitch effects. This dynamics created a new standard in advertising, music videos and more. Besides, despite seeming something complicated, in most cases you can apply them by using defined presets.

This plugin allow you to add great glitchy visual effects to any text or video. Like digital noise, color and light dynamics, between others.

These effects are awesome for transitions, titles, logos, etc.

3.- VashiVisuals EQ Presets:

Have you ever been struggling infinite hours trying to fix your audio tracks? Here’s the solution to not only making it sound better, but to add awesome FX to any audio.

This plugin, brings from compression, EQ, and spectrum visuals, to great audio effects. Like radio presets, nasal sound, room ambience, etc.

Use it creatively!

4.- Andy’s Swish Transitions:

Cuts and transitions can be a difficult task to make. Specially when you don’t have the enough timing and blur control.

This plugin, will allow you to have complete control of the time, amount of blur and even specific curves control of your transitions. Thus, you can get great quality results and save a lot of time.

5.- Andy’s Better 3D:

Whenever you use 2D objects like text, corporate logos, images, etc. This plugin will do the trick!

Through the complete rotation, color, transform and even correction control, you can create awesome dynamics for any object. Thus, you will surprise any client through moving a pair of knobs! So, this plugin is perfect for advertising, corporate videos, marketing campaigns, etc.

So, we encourage you to try this awesome free Premiere plugins and tell us what you think about them!

Our job is to keep you inspired, so, whenever you need the best copyright free music in the market, visit audiolander.com

Audiolander, inspiring artists.

Drone for video

Drone for Video (Tips & Tricks 2022)

Drones are the new technology that is shaking up film, advertising, TV, etc.

Day to day, more and more photographers and filmmakers are using them to enhace their shooting scope. Because, they offer a whole new world of possibilities to shoot video from previosuly imposible perspectives.

In the past, only big budgets could afford this footage. So, drones are the new technology that is transforming video shooting forever.

But… do you know how to use them?

Audiolander, brings you this tips & tricks guide to introduce you to Drone shooting. Some of them can see kind of obvious, but are esencial to keep them always in mind. Specially when you have only 20-30 minutes of battery outdoors!

To use the perfect song for your masterpiece, simply find it at Audiolander.com. Your brand new score music bank. Here you’ll find the best sync music licenses with the easiest payment method without fine prints.

For Drone footage, we recommend using tracks from our Cinematic category. There, you can find genres perfect for this footage like Build, Adventure, Documentary, and more.

So, let’s get started!

1.- Lighting:

Natural light is maybe the most important factor in the equation. As you know, this varies according to the sun’s position. So, consider if your shoot is towards or backwards the sun direction to define your settings. A simple advice is to rotate your drone till you have the best light source or wait until sunset.

2.- Battery:

Until now, Drone batteries have a very limited usage time. So, we recommend you to have a shooting plan to avoid any energy waste and dedicate it only to capture your footage. Also, if you have one, always carry a charged battery just in case.

3.- Laws and regulation:

As we always care about your security, please read what’s permitted and in your state and what’s not. This could certainly save you a lot of problems and your drone’s integrity.

4.- Recording settings:

Always remember that any footage requires it’s specific setting. This means that there’s no better configuration that which the situation needs to get enough visual information. Also, have in mind that it won’t be perfect at the moment, so have patience to post process it at the studio.

Nevertheless, always remember that faster shutter means less blur and more FPS!

5.- Use references:

Before thinking using a drone, there’s always a scene that you can get inspired of. Then, you’ll have a clearer idea of what you want to capture. So, always include references in your shooting plan to compare and decide which suits you best.

Here are some ideas and techniques of drone usage:

In conclusion, Drones gave us a whole new world of previosuly impossible perspectives. So, there’s nothing written on how a drone should be used. Thus, we encourage you to keep inspired and experiment and use them in your own way!

Audiolander, inspiring artists. Your new sync music bank with no fineprints.

Cinema color palette

Paletas de Color, Los Mejores Programas (2022)

Cuando se trata de definir tu toque como productor, las paletas de color pueden ser tu mejor amigo o tu peor enemigo.

Puedes reconocer a directores de cine al instante por ello. Así que definitivamente forma parte de tu marca registrada en cada pieza.

Por ejemplo, cuando pensamos en David Fincher, instantáneamente visualizamos colores como estos:

Así que, para ayudar a inspirarte y encontrar tu propio toque, Audiolander te trae esta selección de las mejores herramientas de gradación de color.

Échales un ojo:

1. DaVinci Resolve 17:

  • Enorme gama de características.
  • Lo mejor para la clasificación de color.
  • Herramientas de audio mejoradas.
  • Colaboración en espacios de trabajo optimizados.
  • La versión estándar es gratuita.

2. Magic Bullet Colorista:

  • Corrección de color guiada para principiantes.
  • Presets LUT incluidos.
  • Plugins – ready to go.
  • Perfecto para Adobe suite.

3. Color Finale:

  • Gran interfaz
  • Impresionantes curvas de color y luz.
  • Ruedas de color de 3 vías
  • Gradación de de alta gama

4. FilmConvert:

  • Herramientas estándar para profesionales
  • Gran variedad de efectos
  • Gran interfaz
  • Buena relación precio/calidad

Source: Freelancevideocollective

¡Te animamos a que pruebes este software y compartas tu opinión con nosotros! Comenta abajo.

Para encontrar la mejor música para tu pieza visual, encuéntrala en Audiolander. Tu nuevo banco de música libre de copyright.

Somos tu nueva librería de música licenciada enfocada en tener el método de pago más fácil y sin letra chica. Además, ofrecemos el mejor motor de búsqueda para encontrar tu música de sincronización perfecta de manera eficiente.

Tanto la calidad musical de nuestra música, como el proceso de masterización, está cuidadosamente curado por Audiolander. Al ofrecer música libre de regalías de alta calidad, estamos comprometidos a tener un proceso de selección riguroso. Así, cada vez que escuches uno de nuestros temas, escucharás la mejor calidad del mercado.

Encuentra la mejor música con licencia para tu banda sonora. Música libre de regalías perfecta para tu campaña de marketing, Youtube, música corporativa, publicidad, cine, televisión y más.

Cinema color palette

Best Colour Grading Software (2022)

When it comes to define your touch as a filmmaker, colour gradings can be your best friend or worst enemy.

You can recognize film directors instantly for it. So it is definitely part of your trademark in every piece.

For instance, when we think of David Fincher, we instantly think of something like this:

So, to help you inspire yourself and find your own touch, Audiolander brings you this selection of the best color grading software tools.

Take a look!

1. DaVinci Resolve 17:

  • Enormous range of features.
  • Best for color grading.
  • Improved audio tools.
  • Collaboration across streamlined workspaces.
  • Standard version is free.

2. Magic Bullet Colorista:

  • Guided colour correction for beginners.
  • LUT presets included.
  • Plugin – ready to go.
  • Works seamlessly within Adobe suite.

3. Color Finale:

  • Great Interface.
  • Awesome colour and light curves.
  • 3 way colour wheels
  • High-end grading

4. FilmConvert:

  • Professional standard tools
  • Great range of effects
  • Great interface
  • Nice price/quality

Source: Freelancevideocollective

We encourage you to try these software and share your review with us! Comment below.

To find the best music for your visual piece, find it at Audiolander.

Video edition and montage

Essential Cuts for Video Editing

When it comes to editing a video, cuts play a massive role.

If you use them wisely, they can bring clarity, brevity and seamlessness. So, mastering this tool can make you a better video editor.

Cuts don’t depend of the software, even if it’s digital or analog. It’s pure cinema!

So, Audiolander brings you this list with essential cuts that any video editor needs to know!

To make this resources work, use the best music, find it at Audiolander.

1.- Jump Cut: is when a single shot is broken with a cut. This makes the subject appears to jump instantly forward in time. This cut, gives the effect of moving forward through time and spaces. Making it essential for advertising and fiction in general.

2.- J-Cut: when the audio of the next scene or shot precedes the image. This gives you an excellent tool to introduce a new scene and make new contrasts. Essential for filmmaking, fiction and non fiction, documentaries, etc.

3.- Cutting on Action: when the subject starts an action in an angle and continues in another. This makes the scene more immersive and giving more context to the action. Ideal for product use advertising, corporate videos that involves manufacturing, tutorials, etc.

4.- Cutaway: cut used to communicate the location or context of the scene. Gives more perspective about details that support the main message of the piece. Essential for corporate videos, lifestyle content, tutorials, etc.

5.- Montage: combines various shots in an extended period of time. Often used for transition. Essential for advertising, corporate videos and social media in general.

6.- Match Cut: links 2 or more shots that have common elements. Powerful tool to support advertising richer using metaphor or comparison. Essential for product advertising, brand storytelling, fiction, corporate videos, etc.

As many editors and directors say: films, advertising and even corporate videos are nothing without music.

Therefore, to make this cuts work, you will need that perfect song… find it at Audiolander.

arquetipos de marca musica

Selecting Music by Brand Archetypes

At Audiolander, we’re aware of how difficult it can be to speak the marketing language. Specially with your corporate client of the advertising world.

So, we bring you this article related to brand archetypes. Thus, you’ll choose music much faster and in a more efficient way to convince your client. Therefore, what are the brand archetypes?

They are universally recognizable characters types or roles that a brand can embody. There are 12:

1.- The Outlaw: He’s a rule breaker. He’s a renegade, an iconoclast, and a free spirit.

2.- The Magician: Makes your desires come true by creating something unique. Visionary, charismatic, and imaginative.

3.- The Hero: Attempts to make the world a better place. Brave, self-assured, and honorable.

4.- The Lover: Inspires love and creates connection. Passionate, sensual, and personal.

5.- The Jester: Seeks to make the world a warmer and a happier place. Laughter, good sense of humor, and a light-hearted attitude.

6.- The Everyman: Seeks to belong or connect with people. Because he’s normal, supportive and faithful.

7.- The Caregiver: seeks to look after and defend others. Maternal, nurturing, and generous.

8.- The Ruler: Create order out of chaos by controlling it. He’s a manager, a leader, and an administrator.

9.- The Creator: Make something that has meaning and will last. Because he is an entrepreneur, creative, and inventive.

10.- The Innocent: His goal is to be happy. Strives to be good, pure, young and optimistic.

11.- The Sage: Helps the humanity in gaining knowledge and wisdom. He’s well-informed, wise, and reliable source of information.

12.- The Explorer: new experiences provide fulfillment. He’s a restless, daring, and ambitious.

We encorauge you to try which archetype suits best for your or your client’s brand. Because there’s always a way to find the perfect match.

Find your inspiration at audiolander.

Plugins after effects

Best Free After Effects Plugins in 2022

If there’s something that can make your life easier… are plugins. Even more when they are free!

This time, Audiolander brings you this selection of the best free After Effects plugins that you’ll need this 2022.

1.- Reposition Anchor Point: allows you to reposition the anchor point of the selected layers around the layer edges. While keeping the layers at the same position in the comp window.

2.- Advanced Selection: Expands the capabilities of After Effects to select layers. It offers a vast amount of filters you can choose.

3.- AE Juice Gif: exports GIFs from After Effects in 1 click.

4.- Comp Setter: Displays a palette with controls for changing the size, pixel aspect ratio, duration, frame rate, and others.

5.- Displacer Pro: displace with translation, rotation & scale. Has hue, saturation, luma, red, etc.

6.- SABER: Create Lightsabers, Lasers, Portals, Neon Lights, Electric, Haze and more.

7.- ORB: brings all you need to create and ponder your orb.

We encourage you to try all this essential plugins and keep on testing others to keep you inspired!

Find inspiration and the perfect music for your video or TV Ad at Audiolander.com

Best Movie Soundtracks Ever

We all now how important is music for every visual production. It can change the whole perspective of the scene and even of the whole script!

That’s why we bring you this massive playlist with the best soundtracks ever… to inspire you to choose the perfect song for your visual piece. Find it at Audiolander.

From Kill Bill to Star Wars, this songs are core parts of their movies. Making us remember the most memorable scenes that can touch you for life.

Some of these are:

Kill Bill, The Lord of the Rings, Pearl Harbor, Amélie, American Beauty, The Last Samurai, Matrix, Requiem For A Dream, Django Unchained, Reservoir Dogs, The Shining, Psycho, Rocky, among others.

Let it play!

The Best Movie Soundtracks Ever

Through this phenomenon, you can define the succes of your film, ad or even the succes of your corporate video! So, if you need inspiration to find that perfect song, let this playlist play untill you find the reference you need.

Then, go to Audiolander and find the perfect match!

Photo: ALVEAR VARISCO

Hans Zimmer and Dune, the Oscar-Winning Score Music

Audiolander congratulates the composer of the best score music award of this year, Hans Zimmer!

Would Dune be the same with any other soundtrack? We don’t think so…

This film is one of the examples of the importance and definitive role that music plays in any audiovisual piece. Because sound and music are the 50% of that whole. Music plays a major role in emotion evocation and defines the mood that the piece needs to communicate.

In this case, Dune’s music makes us feel the dystopian future that the story tells. As Zimmer says, this was achieved by the use of technology, but also by the use of the only musical element that will never change: Human Voice.

Evoking what he felt when he saw the Lynch’s version, Zimmer rejected the idea that Sci-fi movies should use Orchestras for their music. He thought that these movies should represent the far future’s context of music made by futuristic instruments (Check here for Audiolander examples). So, using modular synths he found that characteristic outworldly sound that made him win this year’s award.

To know more about this, we bring you this interview about the creation process of Dune’s OST: full video here

Get the best score music for your film, TV Ad or video at Audiolander.com